This is a very simple but important question before you start your advertising.
I'm sure every body knows it so what am I going to make a fuss here?
Yes, you know it's about targeting your audience. But I am challenging you that you might only know half of the question. Why? Think about it and post your thinking here, I'll let you know!
3 comments:
not just who are you talking to, but who will u talk to? I don't know, just give it a shot here.
we should know who is our TA, what they like, what they need, where they go, what they do, how they purchase...
Correct! Knowing what they need is important, but if you read your sentence carefully, it also points to the profile of the TA, so what is the other half that's missing?
Thanks DD, but no matter who you are talking to or who will you talk to, they are the same group of people to whom you want to address. (e.g. I am going to tell you the next ad rule = I will tell you the next ad rule.) We should exclude those who are not our primary target even though they might be interested in what we are talking.
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