Wednesday, 30 September 2009

Violence in Media: Women Advertising

Portrayal of Women in Advertising

A quick review of the social construction of women.

全智賢, Jeon Ji Hyun, 전지현, Like A Virgin, Madonna

See how 全智賢 is sexualized in this TVC.

香港DDB 大班冰皮月饼

香港DDB 大班冰皮月饼

来源: 龙吟榜

'Bien dans ma peau'

'Bien dans ma peau' from Carmen Arrabal on Vimeo.

‘Bien dans ma peau’ deals with the stereotypes of feminine representation in advertising and with its influence on the relationship of women with their bodies.

Tuesday, 29 September 2009

Little World

3. Little World from Kevin Cannon on Vimeo.

Mobile phones are very task based. They focus on what we want to do, not who we want to contact. What would happen if you put people at the centre of an interface? Here we explored such an interface and see how concepts like grouping, messaging and adding friends might work.

Staying connected

2. Staying Connected from Kevin Cannon on Vimeo.

People treat their phones as disposable. How can we make people have a more emotional connection with their phone so that they value it more, and therefore make a brand more desirable and less throw-away or disposable.

Mobile Playfulness

1. Mobile Playfulness from Kevin Cannon on Vimeo.

Video about how to incorporate playfulness into the UI of phones. We think that people naturally play and fiddle with things and that we can incorporate that into the UI naturally and passively rather than as active lay like games.

Monday, 28 September 2009

Did You Know 4.0

Unconventional way of using the product to promote




What would u do unconventionally with a magnifier?

"Our most powerful magnifier yet. Please use responsibly."

Shifting from paradigm with creative thinking to deal with the print ad project? one more example to think outside the box.
Ask 101 ways to use something if you look for special idea.

Unconventional visualization




More Pollution vs Less Life
See how this execution tells the counterpart relationship against each other in Pollution and Life. The amount of air remain unchanged in either air bag, what is your choice? Unconventional approach of visualization works well to grab your interest. Isn't it?

Sex and electronics – Part 2: Femme Den’s favorite gadgets from CES

Read it.

Sex and Electronics Part 1: Women and Smart Design


by Linda Tischler

In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.


Why Designers Need to Talk About Sex

by Femme Den
It’s about time the design industry got serious about gender differences.
Read more ...

Hunter vs. Gatherer: Gender Differences on the Mind

by Whitney Hopkins
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...

How companies can woo women with design

by Agnete Enga
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.

Read more...

Femme Den's Five Tenets of Designing for Women

By: Kate Rockwood
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
Read more...

Gender and Design

Here's a good resource fo our study of the topic. This link will also be posted on our Flickr group.

“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”

Check it out at Femme Den

61394PlayingBlind@20090924

Want to see how they play blind?
Watch here

Sunday, 27 September 2009

Kseniya Simonova - Sand Animation (Україна має талант / Ukraine's Got Talent)

Thanks to FC who posted this wonderful paint on glass performance to Facebook, and I posted it here for sharing. Ukraine has definitely got talent!

Saturday, 26 September 2009

How would u present the Macnook Air if u were Steve Jobs

http://www.youtube.com/watch?v=Z0jIpSCndtw


Incredible way he presented...

Friday, 25 September 2009

Information overload

Too many emails, texts and tweets can lead to rising anxiety, lower intelligence – and a generation of BlackBerry orphans. Paul Hemp reports in The Guardian.

“With the information floodgates open, content rushes at us in countless formats: text messages and tweets on our mobile phones. Facebook friend alerts and voicemail on our BlackBerrys. Instant messages and direct-marketing sales pitches (no longer limited by the cost of postage) on our desktop computers. Not to mention the ultimate killer app: email. (I, for one, have nearly expired during futile efforts to keep up with it.)

Meanwhile, we are drawn toward information that in the past didn’t exist or that we didn’t have access to but, now that it’s available, we dare not ignore. Online research reports and industry data. Blogs written by colleagues or by executives at rival companies. Wikis and discussion forums on topics we’re following. The corporate intranet. The latest banal musings of friends in our social networks.

Researchers now say that the stress of not being able to process information as fast as it arrives – combined with the personal and social expectation that, say, you will answer every email – can deplete and demoralise you.”

Real full story

ynot21


ynot21
Originally uploaded by simppies
Creativity surely comes when we want to express ourselves. Why Not?

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ynot24
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Creativity comes when we discomfort our habitual experience. Why Not?

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Creativity comes when we are curious and playful. Why Not?

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ynot14
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Creativity comes when we can avoid comfort and assumption. Why Not?

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ynot19
Originally uploaded by simppies
Creativity comes when we escape and do what we normally won’t do. Why Not?

ynot10


ynot10
Originally uploaded by simppies
Creativity comes when we challenge our habitual thinking. Why Not?

ynot03


ynot03
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Creativity comes when we are brave to take risk. Why Not?

ynot02


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Originally uploaded by simppies
Creativity comes when we are open-minded. Why Not?

ynot15


ynot15
Originally uploaded by simppies
Creativity comes when we challenge our comfort zones. Why Not?

ynot13


ynot13
Originally uploaded by simppies
Creativity comes when we vary daily routine. Why Not?

ynot08


ynot08
Originally uploaded by simppies
Creativity comes when we seek stimulations from objects around us. Why Not?

ynot12


ynot12
Originally uploaded by simppies
Creativity comes when we free ourselves from conventions and preconceptions. Why Not?

ynot01


ynot01
Originally uploaded by simppies
Creativity comes when we substitute our habitual experience. Why Not?

ynot18


ynot18
Originally uploaded by simppies
Creativity certainly comes from making fun. Why Not?

ynot11


ynot11
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Creativity comes from our lazyness. Why Not?

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ynot16
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Creativity comes from our urge to save time. Why Not?

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ynot22
Originally uploaded by simppies
Creativity also comes from our love of the past. Why Not?

ynot23


ynot23
Originally uploaded by simppies
Creativity comes from need. Our need to do something drives us to create. An umbrella for couples - Why Not?

ynot09


ynot09
Originally uploaded by simppies
Creativity should be playful in some way so that it is not boring.

ynot20


ynot20
Originally uploaded by simppies
Creativity is no big deal. Just look at the mundane thing and you will know it is around us. Why not?

Thursday, 24 September 2009

Topshop Video Podcast Issue 56 - Christopher Kane for Topshop

This one is of reference to the topic of Gender and sexuality.

New Cadburys 'Eyebrow Dance' Advert (HQ)

...and revisit this "Eyebrow" again...

Cadbury Gorilla In The Air Tonight Phil Collins

Just in case you didn't get the drumming bit, here's a reference.

Lily Allen Does the Cadbury Eyebrows | The Sunday Night Project | Channel 4

Remember Cadbury's 'Eyebrow' ad? You might like this one too.

Wednesday, 23 September 2009

Things that I have learned in my life so far


Take a look at this website by Stefan Sagmeister, very stimulating and could be a worthy manifesto for you to take on your design journey.

Tuesday, 22 September 2009

Lablog sharing of 61382A/1B



Click here to watch

Sharing from the London Trip


I will have a week of sharing for the observation with notes gained from the London Trip in early this semester.

A group in Flickr is set up and welcome everybody to pay a visit.

Topics included but not limited to:
>Social Responsibility in London
>Ask for Money Ad in Tate Modern
>Andy Warhol on the steak house
>Super Contemporary
>Social Responsibility in Southwark
>Underground Ad
>Javier Mariscal Part 1 & 2

CLICK HERE to SEE
LONDON SHARING by Eddie

See you there!

Saturday, 19 September 2009

Daily Exercise

Daily Exercise. The best prescription for healthier life. 
Daily Exercise makes your skin glow naturally.
Daily Exercise provides fast relief from all pain.

It is Thai's Adv, interesting examples for "Let's Do Some Good" to raise the social awareness.


Friday, 18 September 2009

Creative Thinking Club on flickr

I have created a flickr group CTClub@382Acrossover394 for discussion on Creative Thinking.  Just started a post on Paradigm Shift, go and check it out and don't forget to leave some messages there.

BMW Commercial 001 "Star"

I have posted the BMW Commercial series which I showed you in the A&C class. See for yourself how advertising works with the magic system to transfer or even construct meaning, particularly pay attention to the notions of signs, stereotypes, institutions, ideologies, text, myths, marginalization...
Post your thoughts here or to the flickr group AC@Digital RVJ for sharing.
Try to make some senses of it!

BMW Commercial 007 "Hostage"

BMW Commercial 006 "The Follow"

BMW Commercial 005 "Beat The Devil"

BMW commercial "Powder Keg"

BMW Commercial 003 "Chosen"

BMW Commercial 002 "Ambush"

Learning with Fun

Photos from the Creative Thinking class of 61394/1B.

Paradigm Shift - Learning with Fun

Who says students need to sit properly in class?
Who says teacher needs to stand in front of the students?
Who says you can't sit on the floor?
Who says you should turn on the lights when teaching?
Who says students should keep silent?
Who says you shouldn't eat in class?

I say "Rules are made to be broken"!!!
Photos from the creativity Thinking class of 61382A/1B
Watch them here

Wednesday, 16 September 2009

Funny commercial: beauty is nothing without brains

Simple idea, brilliant!
Coincidently, I have posted some elaborations on a similar line, remember the series of posts starting with the line "Packaging is nothing if the content is empty?", i.e. "packaging is nothing without content" that's insightful really - with a bit of hindsight :)

[HD] Sing-along -Life's for sharing

Another viral for T-Mobile, see what new form advertising has taken to grab the audience, what an A.I.R.

Monday, 14 September 2009

IFAW Germany "Amazing Jumbo Elephant Landing" - PSA 2009

Watch this, exaggeration again, and mind the slogan.

伊莎贝尔 12星座求婚绝招

12条TVC,12星座的求婚方式。这是日前以不可思议的传播力红爆全台的一系列Video。台湾Bates141为喜饼客户伊莎贝尔所做。
转载来自龙吟榜

Watch them.

Scandinavian Airlines commercial

And this one?

Funny Airline Commercial

And how about this one?

Best Airline Commercial

What do you think about this one? Crazy? Creative? Non-sense?

New Silverjet airlines ad

What do yo think? Funny? Creative?

Effective Job Interviewing From Both Sides of the Desk

For those of you heading for a job interview, check out this SlideShare Presentation:

Saturday, 12 September 2009

Wrangler: Stop Thinking

Don't listen to your brain

A new spot for Wrangler from Fred & Farid advises against over thinking.

Friday, 11 September 2009

Emergency Preparedness - World Upside Down

“What if a disaster was to strike without warning?” warns a chilling voiceover. “What if life as you know it was completely turned on its head?

“Before disaster turns your family’s world upside down, its up to you to be ready.”

Wednesday, 9 September 2009

I am HKDI

See the lovely works from all Year 1 students on Facebook.

Tuesday, 8 September 2009

Consumerism! The Musical

The Musical is a satire and celebration of the culture we live in. A new short from Whitestone Motion Pictures.

Saturday, 5 September 2009

The Architect of Experience

“Everything is moving toward service design. Design is becoming more intangible, less about product and more about the experience of the product..." - Peter Fossick

Friday, 4 September 2009

OneDotZero Film Festival brand identity

5 Top Tips to create engaging content

Want to know how T-Mobile achieved considerable success in creating engaging content that consumers have been keen to pass on and talk about with friends? 
By Jeremy Corenbloom, Advertising & Sponsorship Manager, Brand & Communications, T-Mobile (UK) Limited.

Tuesday, 1 September 2009

Twisted Kate, Sticky Moss

Kate Moss spearheads new green living charity campaign.
To read more click here.