Wednesday, 30 September 2009
Tuesday, 29 September 2009
Mobile phones are very task based. They focus on what we want to do, not who we want to contact. What would happen if you put people at the centre of an interface? Here we explored such an interface and see how concepts like grouping, messaging and adding friends might work.
People treat their phones as disposable. How can we make people have a more emotional connection with their phone so that they value it more, and therefore make a brand more desirable and less throw-away or disposable.
Video about how to incorporate playfulness into the UI of phones. We think that people naturally play and fiddle with things and that we can incorporate that into the UI naturally and passively rather than as active lay like games.
Monday, 28 September 2009
What would u do unconventionally with a magnifier?
"Our most powerful magnifier yet. Please use responsibly."
Shifting from paradigm with creative thinking to deal with the print ad project? one more example to think outside the box.
Ask 101 ways to use something if you look for special idea.
More Pollution vs Less Life
See how this execution tells the counterpart relationship against each other in Pollution and Life. The amount of air remain unchanged in either air bag, what is your choice? Unconventional approach of visualization works well to grab your interest. Isn't it?
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”
Check it out at Femme Den
Sunday, 27 September 2009
Thanks to FC who posted this wonderful paint on glass performance to Facebook, and I posted it here for sharing. Ukraine has definitely got talent!
Saturday, 26 September 2009
Friday, 25 September 2009
“With the information floodgates open, content rushes at us in countless formats: text messages and tweets on our mobile phones. Facebook friend alerts and voicemail on our BlackBerrys. Instant messages and direct-marketing sales pitches (no longer limited by the cost of postage) on our desktop computers. Not to mention the ultimate killer app: email. (I, for one, have nearly expired during futile efforts to keep up with it.)
Meanwhile, we are drawn toward information that in the past didn’t exist or that we didn’t have access to but, now that it’s available, we dare not ignore. Online research reports and industry data. Blogs written by colleagues or by executives at rival companies. Wikis and discussion forums on topics we’re following. The corporate intranet. The latest banal musings of friends in our social networks.
Researchers now say that the stress of not being able to process information as fast as it arrives – combined with the personal and social expectation that, say, you will answer every email – can deplete and demoralise you.”
Real full story
Thursday, 24 September 2009
This one is of reference to the topic of Gender and sexuality.
Remember Cadbury's 'Eyebrow' ad? You might like this one too.
Wednesday, 23 September 2009
Tuesday, 22 September 2009
I will have a week of sharing for the observation with notes gained from the London Trip in early this semester.
A group in Flickr is set up and welcome everybody to pay a visit.
Topics included but not limited to:
>Social Responsibility in London
>Ask for Money Ad in Tate Modern
>Andy Warhol on the steak house
>Social Responsibility in Southwark
>Javier Mariscal Part 1 & 2
CLICK HERE to SEE
LONDON SHARING by Eddie
See you there!
Saturday, 19 September 2009
Friday, 18 September 2009
Post your thoughts here or to the flickr group AC@Digital RVJ for sharing.
Try to make some senses of it!
Who says teacher needs to stand in front of the students?
Who says you can't sit on the floor?
Who says you should turn on the lights when teaching?
Who says students should keep silent?
Who says you shouldn't eat in class?
I say "Rules are made to be broken"!!!
Photos from the creativity Thinking class of 61382A/1B
Watch them here
Wednesday, 16 September 2009
Simple idea, brilliant!
Coincidently, I have posted some elaborations on a similar line, remember the series of posts starting with the line "Packaging is nothing if the content is empty?", i.e. "packaging is nothing without content" that's insightful really - with a bit of hindsight :)
Monday, 14 September 2009
Watch this, exaggeration again, and mind the slogan.