Monday, 31 May 2010

ad Mottos (31/30)

31/30. "A small piece of paper for sketch & development, so you don't see the big picture."

Sunday, 30 May 2010

ad Mottos (30/30)

30/30. "If you want your lifestyle back, work hard. A good problem solver have lots of spare time."

Saturday, 29 May 2010

online advertising- find another you in facebook

可口可樂公司為宣傳其旗下無糖軟飲料 Zero,特別發佈了臉部識別系統以供 Facebook 用戶上傳照片并尋找相匹配的用戶圖像。在上傳圖像或使用 web cam 辨識臉部圖像之後,應用將自動尋找相似的臉部用戶,並給出相似比例結果,支持聯繫目標用戶.同時,亦可發送結果分享和保留結果鏈接。


创意歌

创意歌

设计灵魂与时进
褒贬夸张法无边
立意要准内外合
积极向上思路阔

定位构思准要新
喜怒哀乐情要真
简练概括技要高
布白守黑出新招

立倒平斜看横竖
长短方园可分割
曲直软硬分轻重
虚实通透变化多

高低远近错落致
粗细宽狭和阴阳
干湿楛润随意走
上下大小与凹凸

标新立异稳准狠
不断突破红黄蓝
中外博览需放眼
变化多端点线面

---王孟友---

大家幫幫手



話說61382A.1A的四位同學參加左由BALENO主辦的一個攝影比賽
現正開始接受投票
參加投票更加機會得到 iPHONE 3GS ,名額有三部



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快d去投票啦大家

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記住呀~叫多d  fd投我地  摩登熠熠班尼路  一票啦~!

ad Mottos (29/30)

29/30. "Hard-working sounds stupid in design, we use the word DESPERATE."

Friday, 28 May 2010

Visit to Leo Burnett

Discover Design 2010

香港:创意生态 – 商机丶生活丶创意

由香港设计中心主办「香港:创意生态 – 商机丶生活丶创意」活动於今日在上海8号桥三期隆重揭幕。是项为期六个月的大型活动,将透过主题展览及教育工作坊,让内地观众及汇聚上海的全球参观者,从多角度认识香港创意产业的水平及优势…

ad Mottos (28/30)

28/30. "Creative comes from impulse sometimes, catch the move. Be active"

Thursday, 27 May 2010

Milton Glaser talks about his role models

Milton Glaser talks about his role models

... Think of these names, then, as part of a much larger community of designers, artists, collaborators, and clients who have been important to Glaser within the legacy of American design. “We have a short but rich history,” says Glaser. Here are some of the people who shaped it.

The Carry Hope Tote Bags are Now Available



The Carry Hope Tote Bags are Now Available

Each bag comes in an edition of 25, and they all come with a handmade hang tag and are individually numbered. All proceeds will go to the charity that the designer has chosen.


ad Mottos (27/30)

27/30. "Good insights make good understanding, to your client, to your boss, to your lover, to your children. Think in their side."

Dramatic Chipmunk

The clip lasts just 5 sec. but has been viewed more than 19 million times. All the video shows is a chipmunk turning its head quickly. But when dubbed with a high-drama score, the chipmunk looks as if he's just witnessed a sinister plot, or perhaps has been caught in the act himself. "Dramatic Chipmunk" is the kind of video you can watch over and over and still not get sick of it — the makings of a true YouTube classic.

Wednesday, 26 May 2010

Charlie Schmidt's "Keyboard Cat"!

A tabby, dressed in blue, appears to play a tune on a keyboard. Seen on its own, it makes very little sense. But when a YouTube user found the footage and placed it at the end of another video, it spread like wildfire. "Play him off, Keyboard Cat" became a way to signal it was time to wrap it up after an awkward situation or slip-and-fall blooper. Keyboard Cat mashups add a touch more absurdity to already absurd situations, like a man falling off a treadmill or Miss Teen South Carolina flubbing her geography. Combine that with the Internet's penchant for cats, and a craze is born.

University of Florida student Tasered at Kerry forum

At a September 2007 forum with Senator John Kerry at the University of Florida, student Andrew Meyer was arrested and Tasered after loudly questioning Kerry about his ties to President George W. Bush. The video shows Meyer screaming, "What did I do?" and, more famously, "Don't Tase me, bro!" before being subdued by police. Kerry can be heard in the background, awkwardly attempting to answer the question while officers subdue Meyer in the back of the auditorium. Critics questioned the officers' tactics, and others questioned Meyer's motives. But everyone tuned in — the video has been viewed more than 4 million times.

LEAVE BRITNEY ALONE!

Chris Crocker had been consistently video blogging from his grandparents' house as a way of coping with being an openly gay teen in the American South. But when he posted a tearful rant defending his idol Britney Spears after her disastrous MTV Video Music Awards performance in 2007, he became a household name. "Anyone who has a problem with her, you deal with me," he cried. And some people did — though Crocker gained temporary fame, he also dealt with homophobic YouTube comments and even death threats.

RickRoll'D

The trick goes like this: you are sent an e-mail or instant message with a link to something seemingly cool. But when you click, all you get is singer Rick Astley's 1987 video for "Never Gonna Give You Up." Huh? The bait and switch originated on the online forum 4Chan, when a user promised a video-game trailer and instead led readers to Astley's '80s-tastic track. The trick, dubbed Rickrolling, spread like wildfire in 2008; Astley, clearly in on the joke, even performed his signature song during the Macy's Thanksgiving Day Parade that year.

OK GO, On The Treadmills "Here it goes again"

"Here It Goes Again" wasn't OK Go's first taste of Internet fame — the band got mainstream attention for its video for "A Million Ways," a low-budget backyard dance routine. But "Here It Goes Again" — perhaps better known as "that treadmill video" — grew big enough to even get acknowledgement from the Grammys. The band took home the trophy for Best Short-Form Music Video in 2007 for the clip, which featured an elaborately choreographed routine performed on moving treadmills (a dance that, perhaps equally impressively, was shot in a single take). But this example of Internet fame has an unhappy footnote: though YouTube gave the group its break, OK Go recently sparred with its record label for not allowing fans to embed its videos.

David After Dentist

More than 57 million people have seen 7-year-old David DeVore's backseat trip from the dentist's office after oral surgery. The medication seems to have left David in a higher state of consciousness: he spouts lines like "You have four eyes" and "Is this gonna be forever?" Some critics called the video exploitative — arguing it took advantage of a child for laughs — but in interviews, David said he wasn't bothered by the attention and that his classmates thought the clip was funny. Once the world had seen David, his father set up a website selling T-shirts featuring David's classic question, "Is this real life?" And it's paying off: the DeVores have made nearly enough to cover David's (eventual) college education.

Evolution of Dance - By Judson Laipply

From the robot to the chicken dance to the twist (but curiously stopping short of the Macarena), inspirational comedian Jud Laipply does it all in this 6-min. dance sequence. Moving seamlessly between eras, Laipply has been viewed more than 138 million times for a reason — his video triggers nostalgia in the happiest of ways. We can all remember, begrudgingly or not, mimicking Vanilla Ice or the cast of Grease at one time or another, though maybe not with Laipply's infectious enthusiasm.

Charlie bit my finger - again !

YouTube's most viewed video of all time is an unlikely champion. Seen more than 170 million times since its posting in May 2007, "Charlie Bit My Finger" was never meant to be anything more than a family flick. But the Internet's hive mind saw something it liked and catapulted the clip, which depicts a laughing British baby gnawing on the finger of his crying brother, past "Evolution of Dance" as YouTube's views champ by the fall of 2009.

382A External Assessment



The 382A Assessment was held smoothly on 18 May with greatly pleasure visited by our external assessor Annie Wong.

A link for downloading all photos was sent to related students via email.

Click here link to the selected photos album

ad Mottos (26/30)

26/30. "T-Shape as a map to equip oneself, go wide and depth strategically."

Tuesday, 25 May 2010

ad Mottos (25/30)

25/30. "Ability to make the execution happen requires force, heart & brain."

Monday, 24 May 2010

ad Mottos (24/30)

24/30. "True story for most Advertising students: Tortoise will be the winner in competition with Bunny."

Sunday, 23 May 2010

ad Mottos (23/30)

23/30. "We are storyteller of our listener, whereas to give dream to people and to ourselves, in an attractive way - How you going to position yourself is a personal decision."

Saturday, 22 May 2010

ad Mottos (22/30)

22/30. "BELIEF & ATTITUDE comes first, KNOWLEDGE in the second, SKILL & TECHNIQUE is the third of a profession"

Friday, 21 May 2010

Write the future

ad Mottos (21/30)

21/30. "Advertising is: Strategic Creativity"

Thursday, 20 May 2010

MasterCard Neville featuring Bonnie Tyler

The rule of exaggeration also applies here :)

Best Western Hotels TV Advert A

Warburtons 'Burnt Offering' advert

It's exaggerated, but tells exactly the dedication of Warburtons to the baking of their bread.

Blackberry開火,Apple還擊


ad Mottos (20/30)

20/30. "Serve a key account in your best effort, unless you are good enough to streaming yourself"

Wednesday, 19 May 2010

ad Mottos (19/30)

19/30. "Be the one instead of waiting for a hero to come"

Tuesday, 18 May 2010

ad Mottos (18/30)

18/30. "Print ad works in 2 sec, with 2 possibilities: work / doesn't work"

Monday, 17 May 2010

ad Mottos (17/30)

17/30. "Positive thinking make everything possible, believe it"

Sunday, 16 May 2010

ad Mottos (16/30)

16/30. "Creative comes in million forms - make your surprise!"

Friday, 14 May 2010

ad Mottos (14/30)

14/30. "No one is inborn genius, at least I never met one."

Thursday, 13 May 2010

ad Mottos (13/30)

13/30. "Try to have your own definition of beauty"

Wednesday, 12 May 2010

ad Mottos (12/30)

12/30. "Design ability is only 1/5 of your success"

Tuesday, 11 May 2010

ad Mottos (11/30)

11/30. "Try to answer why do you exist? what make you unique?"

Monday, 10 May 2010

♫ She's always a woman to me (lyrics) - Billy Joel ♫

Just couldn't help sharing this one for everyone.

ad Mottos (10/30)

10/30. "Learning ad is a way discovering yourself & the world"

Saturday, 8 May 2010

ad Mottos (8/30)

8/30. "Drive your design process with an idea that sell"

3 lines letter (三行情書)

Powerful text in stimulate your emotion.
Leave your text here if you tear with this too.

Friday, 7 May 2010

ad Mottos (7/30)

7/30. "Concept is heart, form is body, style is clothes"

Thursday, 6 May 2010

ad Mottos (6/30)

6/30. "Want to be the best? Never stop."

What a wonderful world

This is lovely!

Monday, 3 May 2010

Sunday, 2 May 2010

Ad Mottos (2/30)

2/30. "Shocked by cultural mix breaks up the boundary of your horizon"

Saturday, 1 May 2010

Ad Mottos (1/30)

From today, I will post my "motto of the day" here everyday in May time. Let's start writing something. I know you got something to share.

1/30: "Love your career. Otherwise your career will not loves you."