Friday, 17 December 2010

Could Hashable spell the end of the business card?

Could Hashable spell the end of the business card?

Wednesday, 15 December 2010

The Best Photos from TIME 2010

The Best Photos from TIME 2010

Top 10 Pictures

Nameless Victim

Top 10 TV Commercials

Old Spice: The Man Your Man Could Smell Like

Top 10 Magazine Covers 2010

<i>National Geographic</i>, April 2010

The Best Photos from TIME 2010

The Best Photos from TIME 2010

The Best Portraits from TIME 2010

The Best Portraits from TIME 2010

Friday, 26 November 2010

reddot design award exhibition


An exhibition you can't miss! Have a look at what good design is about!

Thursday, 25 November 2010

BODW is coming!

The flag ship design event is at the corner!
http://www.bodw.com/2010/eng/index.php

The BODW is a great learning opportunity for everyone. You will be able to see the professional practices and creative concepts and strategies of world class designers from all areas of design. You should cover as much exhibitions, seminars, workshops, forums and activities as possible, you should also jot down everything you see and reflect on them (on the blog, your RVJ, etc).

Try to get the most out of the BODW. Be informed and inspired!

Wednesday, 24 November 2010

香港知專設計學院.文化探討之旅.展

日期:11月24日至30日(28日除外)
時間:上午10時至下午6時
地點:香港知專設計學院C座8樓共用空間
http://hkdiculture.vtc.edu.hk

香港知專設計學院(HKDI)作為培育香港未來文化創意人才的機構,由08年起,推行一系列的文化探討之旅,由師生到訪國內,親身探索與學習中國文化、了解和體驗當地社會發展及生活方式。回港後,同學運用旅程上得到的經驗及所收集的資料進行整理分析,透過分組討論,把獨特的觀察和領悟轉化成回應世界、為生活解難、以及富有創意的設計作品。

Tuesday, 23 November 2010

Advertising 2.03@HKDI


Please come this Thursday for Adian Rowe's seminar.

Thursday, 11 November 2010

Tuesday, 2 November 2010

Tuesday, 19 October 2010

iMedia Connection: - What lies ahead for brand engagement

"Participation is the keyword in the DIY culture."
In the age of information overload, brands need to look to the forces that are transforming media. Learn why authentic engagement is less passive than it has ever been before.

Tuesday, 21 September 2010

Monday, 20 September 2010

Cute Girl Has A Catchy Dance

A new viral ad from Samsung, check it out!

Tuesday, 14 September 2010

NSFW. A hunter shoots a bear!

This is the interactive ad that Tak has tried to post, type in what do you want to do with the bear and you'll see...

Tuesday, 7 September 2010

Top 10 Sites for Designers from Howdesign

http://www.5seven.com
5Seven
Clever copywriting mixed with solid design make this one-man shop's portfolio stand out.

http://andreagillstudio.com
Andrea Gill Studio
Andrea Gill is a designer/ fine artist specializing in branding, art direction, screen printing and water-based media.

http://www.gotbadvibes.com/
Dr. Badvibes House of Oddities
Eric Stine is an Indianapolis-based illustrator who creates fun, awkward things.

http://www.goodwebfonts.com
Good Web Fonts
Design instructor Laura Franz created this simple site to help her students find lively, subtle, perfectly legible fonts for the web.

http://www.kapow.com
kapow
This web design, development and consulting firm specializes in non-profit and arts clients.

http://thisisprocess.com
Process
Process is a group of creative individuals who collectively blog with a focus on the creative process of artists working in a variety of disciplines.

http://www.consultseachange.com
SeaChange
SeaChange is a media relations and strategic communications firm based in Charleston, SC. Their site, designed and developed by Fuzzco, references newsprint-inspired details with textured elements, custom illustrations and headline typography to deliver an editorial feel.

http://blog.dragonrouge-usa.com/
The Red Thread
The Red Thread is a blog community created by branding agency Dragon Rouge to exchange ideas and share view points on truly clear brands.

http://www.thisisourblog.com
this is our blog
Uncensored, behind the scenes look at daily life in a design firm - as told by the intern!

http://www.uberkraaft.co.uk/
uberkraaft
British illustrator Matt Williams describes himself as "an illustrator, doodler, designer and all round creative available for hire."

Monday, 6 September 2010

H&M Guessing Game - 5

H&M Guessing Game - 4

H&M Guessing Game - 3

H&M Guessing Game - 2

H&M Teases Fashion-Lovers With Guessing Game


H&M has released a new viral video campaign for an upcoming designer collaboration.  Customers are engaged in the big guess and the result will not be revealed until September 9.  Watch out!

Wednesday, 25 August 2010

Friday, 20 August 2010

Can you spare a minute?

Please help to fill out the questionnaire at the following link for use in a recent project. Please pass on to your friends and thank you for your support! :D

POAD Tram Shelter Advertising Competition

香港電車站廣告創作比賽2010 由香港電車有限公司及博納戶外廣告有限公司(POAD)首次聯合舉辦,讓大家將心目中理想的香港畫在電車站上!



主題: 理想的香港

比賽目的: 透過電車站廣告創作比賽,鼓勵參加者發揮創意

組別: 1.1)創作機構組(於設計範疇工作的專業人士) 1.2)創作機構組(於設計範疇工作的專業人士,參賽作品如跟商業品牌有關,不可渉及任何推廣元素,包括產品推廣) 2)公開組 (需持有效身分證並年滿十二歲)

獎項: 每組設有金、銀、銅三個大獎。

金獎得現金獎港幣10,000元及其作品將於電車站展出;

銀獎得現金獎港幣5,000元;

銅獎得現金獎港幣2,000元。

評審準則: 評審團將會已以下準則評分

1)美術設計

2)創作意念

3)訊息傳達

4)媒體運用

報名方法: 1.1)創作機構組(於設計範疇工作的專業人士)

請於http://www.poad.com.hk/enews/tram2010/professional_1.zip 下載報名表格

1.2)創作機構組(於設計範疇工作的專業人士,參賽作品如跟商業品牌有關,不可渉及任何推廣元素,包括產品推廣)

請於http://www.poad.com.hk/enews/tram2010/professional_2.zip 下載報名表格

2)公開組

請於http://www.poad.com.hk/enews/tram2010/public.zip 下載報名表格

截止日期: 2010年9月8日



查詢熱線: 2143 9553

Any students interested to the competition are welcome to seek for guidance from the Advertising Teaching Team at HKDI. Give us a call anytime!

Tuesday, 3 August 2010

Nike Y2K Jogger

Top 10 Sites for Designers from How Blog

Top 10 Sites for Designers
http://wearedesignbureau.com/Design BureauThis new bimonthly magazine is aimed at interior designers and architects but has plenty of content for anyone who loves design.
http://www.designers-anonymous.com/Designers AnonymousThis London-based firm specializes in smart graphic design and cheeky product design.
http://www.jcolt.com/Misc/CrossCountry.htmlEast / WestThis linear story of a cross country adventure was photographed on various 35 and 120mm cameras and compiled into a horizontally scrolling website.
http://wearefield.comFIELDField is a design, advertising, marketing and media consulting company based in Austin, TX.
http://ilovedust.comI Love DustWith offices in Southsea and London, I Love Dust creates amazing design, illustration and animation.
http://www.sideshowpress.comSideshow PressThis letterpress studio is a collaboration among three women who love type, paper and design.
http://www.theydrawandcook.comThey Draw and CookA new illustrated recipe every day from artists around the world.
http://www.tweedtom.comTweed TomTom resides in London where by day he works as a creative for Antidote and by night draws and fascinates over obsolete mechanical marvels.
http://www.twoheadedbeast.netTwo Headed BeastTwo artists in the fields of design and illustration have united as one to become the Two Headed Beast.
http://www.zaraillustrates.comZara IllustratesZara Picken is a young illustrator based in Bristol, England, who has a lovely retro modern style.

Heineken - The Tube

real water bed.mp4

Friday, 30 July 2010

Design meet marketing






A new media mobile marketing agency in Toronto
Clearoute Inc.

Oded Ezer's Face Type



Oded Ezer's Face Type is a new project influenced by the visual possibilities of Skype's video conferencing and social networks. Each letter of "Face Type" was designed by an individual from a different country, and was photographed together with it's creator, using the Skype application's print screen function. This method was used to create two of Ezer's recent works: A magazine double spread, stating "Every improvement in communication makes the truth less visible", commissioned by the prestigious Print Magazine's August 2010 issue, and a poster for this year's famous Krakow Jewish Festival, Poland.

Thursday, 29 July 2010

A teaser trailer



In-game soundtrack for Electronic Arts’ latest game ‘Medal of Honor’ by Rock band Linkin Park.

Interactive Billboard by Stefan Sagmeister

Saab's comeback



It's turnaround time, assuming it's not too late, for Saab. The new Saab 9-5 Aero (above) has just been launched.

Marketers Slow to Integrate Mobile Tactics - eMarketer

Marketers Slow to Integrate Mobile Tactics - eMarketer

Tuesday, 27 July 2010

Wednesday, 21 July 2010

U2 South Africa World Cup 2010 Song (Get on your boots remix)

GAME OVER

《我的家在紫禁城》展覽 ── 展覽助理招募

爲了配合《我的家在紫禁城》叢書的出版,及讓更多香港年輕人認識紫禁城和中國傳統文化,何鴻毅家族基金與設計及文化研究(香港)工作室合辦的同名展覽,將於9月13日至10月15日在港島東太古坊ArtisTree舉行。展覽配合動畫及多媒體遊戲設計,深入淺出地剖析精緻的中國傳統文化藝術及展示清代宮廷生活,從而領會中國建築文化與大自然融合的和諧關係和情調。

本計劃現正誠聘下列職位:

展覽助理

入職要求:

· 大專或以上程度。
· 成熟、有責任心、具合作精神。
· 能操流利廣東話、英語,懂普通話更佳。
· 良好溝通技巧,誠懇有禮。
· 對藝術有興趣者可獲優先考慮。
· 工作期為9月10日至10月15日。

工作範疇:

· 須於展覽場地港島東太古坊ArtisTree工作。
· 負責場地設備管理及運作。
· 檢查及開關展覽的各種器材及設施等。
· 於展覽場地負責接待、回答一般公眾查詢等工作。
· 負責協助維持導賞團的秩序。

‧ 全職:星期一至五 上午九時三十分至下午五時三十分。

‧ 兼職:星期一至五 下午五時十五分至下午八時十五分 或
星期六至日 上午九時三十分至下午三時三十分 或
星期六至日 下午二時三十分至下午八時三十分。

有意者請將個人履歷於 2010年8月20日 或以前傳真至3020 5779或電郵至exhibition@rhfamilyfoundation.org,電郵主題請註明《我的家在紫禁城》展覽助理應徵。請註明應徵全職或兼職工作。
有關何鴻毅家族基金工作詳情,請瀏覽 www.rhfamilyfoundation.org

Tuesday, 20 July 2010

Spotted - LOSGOGO

Another goody to share.  Visit this website by two designer Tomas Aracena and architect Nicolas Aracena.  You'll be amazed how interesting they are designing furniture and other stuff from found materials collected from destroyed houses and buildings.  See for yourself.

Thursday, 15 July 2010

Dita Von Tesse wows Perrier fans with new online routine

Try it yourself for the new online ad by Perrier water.  Featuring Dita Von Tesse, watch out my friends!

Wednesday, 14 July 2010

Future

We don't know about future, do we?  But what do you think about future?  Good? Bad?
Difficult to get an answer right?  This question (in fact all questions) should be answered within a context.  Who are we talking to?  What are we talking about? Why are we talking?  and so on... Yes, that's it!
So if I ask you to plan your future, what will you say?  
Likely the answer will be towards a positive side, agree? 
That's all I want to say.

Wednesday, 7 July 2010

Apple's Appvertising Takes Off (via brandchannel)

Apple's Appvertising Takes Off (via brandchannel)


Forward

"The design school is like a moving train which takes you from one destination to another. Life inside the train is interesting, fulfilling, challenging and yet expensive. But on the other hand, it is composed of thousands of hardwork, failures, redo works, humiliations and working overnights - but we can enjoy the scenery through the window.

During the journey, I have seen good and bad design behaviours, achievements and failures. Sometimes it is full of joys, sometimes it is full of worries. But I do appreciate the effort that all of you have made and I share all the wonderful experiences that are full of inspirations.

Now that you are bound to take off.

Be ready pals, next stop is the ever challenging, rewarding and sometimes discouraging battlefield of the graphics business.

Don't forget to bring your portfolios with you, and MIND THE PLATFORM GAP, PLEASE."

- just found that I have written these words for my graduate students exactly 20 years ago. Looking back, foresight or hindsight, might be worthy to share on this last day of our graduation show.

Tuesday, 6 July 2010

...and this one too

Why do you stay up so late? Enjoy the ride with the lyrical poem as you click through.
http://www.bornmagazine.org/projects/whystayup/project.html

This one you shouldn't miss!

Enjoy the interactive brush that reacts to the music, great pleasure travelling with your mouse. Try it now!
http://soytuaire.labuat.com/

Top 10 Websites For Designers (From HOW Blog)

Check out this month’s Top 10 from HOW:

http://bookmark.geyrhalter.com/
BOOKmarkA website dedicated to bookmarks and the literature they inhabit.

http://www.edliveshere.com/
Ed Lives HereEd is a continuing education series sponsored by NewPage. Over the years Ed has delivered technical advice on all things printing: coatings, inks, retouching, prepress, embossing and more.

http://www.elodie-illustrations.net/
ËlodieËlodie is a French Illustrator specializing in fashion illustration and portraiture.

http://www.melissamariehernandez.com/
Melissa Marie Hernandez PhotographyMelissa Marie Hernandez is a Philadelphia-based photographer who shoots all over the world.

http://mrjoshevans.com/
Mr. Josh EvansJosh Evans is a talented young illustrator living in Los Angeles.

http://n-a-m.org/
NamThis Japanese design and photography collective will blow your mind.

http://www.neitherfishnorfowl.com/
Neither Fish Nor FowlBask in the charming vintage style of Brooklyn-based illustrator Jim Datz.

http://www.sgr.kiev.ua/
SHCH Graphics GroupIntricate typography from Kiev-based SHCH Graphics Group.

http://specthis.info/
Spec ThisSpec This is a designer’s online print estimator. This tool allows designers to send up to three project specs, to three different printers privately at one time.

http://thinksmartdesigns.blogspot.com/
Think Smart DesignsThe blog of Elo Designer features great design interviews, as well as design inspirations and tips for freelance designers.

Monday, 5 July 2010

What if...

What would you do if you arrive office early in the morning and found out there was no electricity? - perfect! no light, no air con.  Stay in, pretending nothing has happened and hoping everything will be back to normal? - no way, I can't stand the heat and it's bloody suffocating.  Or stay away, take an exploratory walk and bump into your colleagues in other offices? - if you are lucky - but be sure you don't make them feel like you are checking on them.

What if you are inside an elevator (when there is no electricity)?
What if you are at the end of writing a long email?
What if you are at a 360 turn on a roller-coaster?
What if you are on an underground train?
What if these really happen to you?



Sunday, 4 July 2010

Are you joking?

Couldn't imagine such playful idea in HK - Uncomfortable if not radical?  Irrelevant if not disgusting?

Friday, 2 July 2010

Robben

Talking about attention, Robben was surely the attention seeking star (or actor?) who successfully caused a red card to the Brazilian in the World Cup today.

Thursday, 1 July 2010

Starry Starry Night

Tonight is a starry night.  I can see many stars twinkling in the sky.
What a beautiful picture as if the stars were talking and trying to catch our eyes.  If they were advertising messages, what can they do to catch our attention? - Just a thought!

Wednesday, 30 June 2010

"How do we know if it's working?"

We talked about the 4 key questions yesterday.  Let's try them out against anything you did and you will see the problem - if there is any:

"What are we doing?"
"How are we doing it?"
"Why are we doing it?"
"How do we know if it's working?"

My concern is the last one.  How do we know if _____________ is working?
(fill in the blank with anything that needs an answer, e.g. the toilet, the final project)

If you cannot provide an answer, it is useless!

The Chat Roulette Killer Viral-cost $300 & end with 125,000 Youtube views

McDonald's interactive billboard

McDonald's interactive billboard

Tuesday, 29 June 2010

Think inside the box

Very often I hear this: think outside the box!

Cool!  It's almost like you are not capable to solve the problem and what you have done so far just does not work - because you've been thinking inside the box.

I wonder if there is really a cure outside.  We all do things inside a box: eating inside a cafeteria box, working inside an office box, shitting inside a toilet box, sleeping inside a bedroom box, watching movie inside a cinema box, singing inside a karaoke box ... you name it!  As a matter of fact, we do live inside a box (the Earth) so literally there is nothing wrong if we think effectively inside "our boxes" - if we can be pragmatic and really tackle our problems positively and effectively.  

Here are 4 key questions to ask ourselves:
"What are we doing?"
"How are we doing it?"
"Why are we doing it?"
"How do we know if it's working?"

Try them to see if you have done your job effectively inside the box.

Gatsby Moving Rubber CM (ft. Takuya Kimura)

A Hotel Where the Writing is on the Walls

A Hotel Where the Writing is on the Walls

Writing on the walls is unnecessary as seen in this ambient words filled hotel.

MARIO VIVA -- Friday Special Seminar!


Are you making the most out of email?

Are you making the most out of email?

Monday, 28 June 2010

Interesting dialogues

Just got these interesting dialogues while working in the noisy cum disturbing office a while ago with lots of happenings around me: vaccum cleaning, unpacking, loud talking on the telephone, fixing the office machine ...

"What department are we in?"
"It's the CDM department."
"What?"
"CDM"
"What? PDM?"
"No, it's CDM."
There came the smart guy, "CDM, C for Cat, D for division, M for Mechanism."
"???"

What useful hints!?
I'd reckon, "C for Compartmentalization, D for Democratization, M for Materialization."
Any thought to complicate the poor guy? :P

Sunday, 27 June 2010

Disappointing match

What a disappointing match Germany beats England by 4:1 tonight in the world cup.
Disappointing to the England fans but beautiful to the others.
Germany is fast, accurate and efficient...

This is word of mouth 2.0!

Saturday, 26 June 2010

Growth

I met some old students yesterday and they talked about how much they have learnt over the past year in the top up degree programme where they were exposed to different way of teaching and learning (more student-centered I supposed) and were challenged to think deeper with better research and so on - that was absolutely fantastic!

I told them that I was so glad to know they have become more confident and competent by the "changes" that they have mentioned.  However, I also added that such changes could not have happened without the cultivation of the teachers in our HD course.

I love to see students grow from strength to strength, and I believe they can shine one day if they so wish.  Nevertheless, one should not be forgetful that life is a process, what we are arriving at today is a natural progression of the previous ones and it would be ignorant for not knowing that. 

For those who think oppositely, I could almost hear them saying "Yesterday I couldn't spell designer, now I are one."

Friday, 25 June 2010

Show What?

Substance.  Substance.  Substance.

Not

Style.  Style. Style.

Thursday, 24 June 2010

God is in the detail

A short note for everyone here especially those graduating students who are showing their works in the exhibition, "God is in the detail"!

Yes, details are important.  No matter what you do, it should be done thoroughly.  Check every single detail from color to typography to composition to presentation
There is no excuse for bad English or merely to have overlooked a wrong spelling in your design statement, it will ruin all your effort of months' hard work.

The power of online advertising

Heineken – “Real Madrid Vs Milan AC” – JWT MilanJune 23, 2010

http://attitude.adforum.com/top5/2010/06/23/heineken-real-madrid-vs-milan-ac-jwt-milan/

Ultimate skincare

The British Association of Dermatologists (BAD) has produced a racy new viral film to communicate the very serious dangers of skin cancer. Created around a new fictitious beauty product - Ultimate Skincare – it spoofs the standard treatment for beauty ads. See the work here.

Wednesday, 23 June 2010

Committment

Committment is really showing how much you love what you do. It's how much you care about your doing and how passionate you are with it. I don't know if this sounds odd if I am telling you that it is very important to have a committment , no matter what you do. But this is really not old school you know.

Just stop and think. Learning is a committment, making friend is a committment, keeping a promise is a committment, playing foootball is committment, facebook, MSN, blogging is a committment too. As a matter of fact, Life is a committment!

Challenge me if you think otherwise!

I've seen many many students with committment, and I've seen them with success.

Tuesday, 22 June 2010

Durex Baby 杜蕾斯很有創意的行銷手法

Amazing Fire Animation!

So What (is Advertising)?


Engagement Workshop for the prospective students of 61994S, HD in Advertising Design


Love what you do

Just a brief recap of the recent posts from the Identiy Campaign to the typographic feast of the five senses and then the Nibi No Neiro, it should not be difficult for one to realize that if you love what you do, you will be successful.

That's it!

Monday, 21 June 2010

Hibi No Neiro

“Hibi No Neiro” is a music video for a Japanese band called Sour that was filmed entirely by webcams and starred more than 80 cast members... The song... is about discovering one’s own voice and embracing individuality in order to open up to the world...

SOUR / 日々の音色 (Hibi no Neiro) MV from Magico Nakamura on Vimeo.

Flickermood 2.0

Flickermood 2.0 from Sebastian Lange on Vimeo.

Typophile Film Festival 5 Opening Titles

A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects!

Typophile Film Festival 5 Opening Titles from Brent Barson on Vimeo.

Decomposition/Recomposition

The Identity Campaign reminds me of a powerful thinking tool which I developed some years ago to help students understand the intuitive approach to creative thinking - Decomposition/Recomposition.  It is particularly useful as you can see from the video that there are almost unlimited ways of recomposing the "faces" once they are "decomposed" (with the camera).  

A subject is broken down into its component parts (decomposed) and is then composed again differently (recompose) to form a new whole.  If we apply this simple technique, say for instance, to naming, literally all (English) names are recomposition of a fraction of the 26 alphabets.  Similarly, all (Chinese) names are then recomposition of the characters strokes and radicals.  All music are recomposition of the musical notes ...

Or by simple logic, when we say all men are equal, it could be that all men can be decomposed into flesh and bones.  Every man is different, because he is recomposed uniquely in his own way.

So can you make a difference?

IDENTITY CAMPAIGN

Identity Campaign( street version)

Sunday, 20 June 2010

Father's Day

I have long felt that my life as a father - or the life of my mind as a father - began when my son was born.  I couldn't believe that so many brilliant things could be brought together in one relationship of a father and son, and later with another of a father and daughter.

Everyday I am more determined to go to work and more eloquent in completing my task.  I was addicted to being a father, and the years since then have only made my bond with my children unbreakable.

As a father, you do things for your children that you wouldn't, and perhaps couldn't , do anyone else.

The achievement of the children is really an achievement on behalf of every father who cares about the future of his children and the evolution of the society at large.

Saturday, 19 June 2010

Students or Customers?

My colleagues from other courses commented during lunch yesterday about how more and more students have seen themselves as customers - who have paid their school fees and that the school or teachers should treat them well to offer the best service possible to satisfy their requests - to provide convenient time table so that they can do part-time jobs, to provide required materials to complete their assignments, to guarantee a pass, to guarantee winning in competitions, to guarantee jobs after graduation, to guarantee further study, success and prospect and so on ...

This phenomenon is getting popular but dangerous because once they see themselves as customers that they are buying a service then it should be guaranteed or they should have their money back (it is a big investment and a big buy after all).

BUT IT IS TOTALLY WRONG!

For education is not like simple buying of daily goods.  You don't get what you WANT in education, but what you NEED!  Yes, teachers are here to teach what you need, not what you want!  So if you want something because you have paid the money and the offers should be money worth to justify your ego as a customer, you are wrong, deadly wrong!

What we offer (the school and the teachers) is to show you the knowledge and direction to take on in your chosen career path, that's what you need, it's the methods of learning and the thinking and attitude that's matter, it's the content of the teaching not the form.

Sadly, "Teaching is not a lost art, but the regard for it is a lost tradition". - Jacques Barzun 
:(

Friday, 18 June 2010

Attention

The HKDI campus does get attention.

If you stand in front of the building, you will be amazed by looking at it with a series of attentions.  Your attention may first flow to the white tubular structure surrounding the four pillars, then the long elevator pointing up to the podium, the transparent glass surfacing most of the architecture, the canopy and so on ...  you can rest your eyes on some details and then back to the whole.  This is a dance of attention.

This is a fascinating way to perceive our surrounding - and it makes a good explorative exercise.  The HKDI campus is a good place to do your attention dance.  Once you are there, you can direct your attention to any part you like.  You can choose to look at the tubular structure.  You can chose to tilt to the right corner of the canopy.  You can choose to look at the materials of the building.  You can choose to look at the scale and proportion.  You become a director of your attention.

Great, we are finally in HKDI!


Thursday, 17 June 2010

Design Graduation Show 2010

Click for details

意見調查

各位同學,我們需要你們的意見作為調查數據,請按個人感受直接選擇以下五個方案(中英文項目名稱及推廣文案)其中一個,按"Like"表達你的意見。

(背景資料概略 : [港珠澳大橋]位於珠江口伶仃洋海域,是連接香港特別行政區、廣東省珠海市和澳門特別行政區的大型跨海通道。擬建工程所指[港珠澳大橋]在港區內的相關工程。)

PS:你的選擇有可能會成為[港珠澳大橋]的slogan! please go to I am HKDI group to vote!

http://www.facebook.com/group.php?gid=129156688379

Thanks

Alex, Eddie, Sandra, Thomas

The plane won't wait!

We are moving to the new HKDI campus tomorrow so everybody was busy packing and throwing away all unwanted stuff.  It was not an easy job giving the fact that, in my case, some of the belongings had dated back in 1991 - poster designs by my students for the graduation show.  I had used them as reference for other students but now, though unwillingly, I thought they must go.  

Early this week, I found quite a number of uncollected student work which I had put together deliberately in a carton box for students to collect - the RVJs submitted for CS3 in the first semester.  I then sent a note to ask them to get their works back by today before noon, or they will be trashed.

Nobody came this morning so I decided to dispose them into the trash cart after lunch.  At about 3:20 pm, my telephone rang and I heard JJ on the phone: "Can I pick up my work?"

Guess what?

My answer might have been cruel, the poor one had ended up turning over the entire trash cart for her buried RVJ.   Though once again, unwillingly, a lesson is learnt - "The plane won't wait!"

Another form of A.I.R.

I did some reading today while background tasking the dragon boat race on TV.  It's about the story of the men who made the adverts that changed our lives.  I came across a line: "... an advertisement worked only if it was noticed, digested and remembered." 

The concept is very simple and it can be applied in circumstances like communicating ideas or expressing viewpoints.  How to get noticed by your audience?  Do they understand or can they digest your information?  Will they remember what you have said?  If there is a no in any of these three questions, you are probably wasting your (and their) time.

Got it!  It's really a different way of saying A.I.R.  So however well you were doing with your design or your "speech", A.I.R. is the only benchmark.

Wednesday, 16 June 2010

Expression

I received the EE report of our new HD programme (61394) yesterday and was delighted to find these words, "In a commercial world, to be able to express and communicate an idea is almost as important as the idea itself." - Totally agree.  

I don't know how students would react to her words but the fact that most students these days are so reluctant to speak up and when they do speak, they usually end up with long and clumsy words boring the audience if not confusing them.   Whether they think visual communication should be self explained or selling their ideas is a cheap way to get things across - or they are just simply uncomfortable to express their points of view (in front of others)?  My guess is the lack of self confidence.  Prove me I'm wrong!

Tuesday, 15 June 2010

Elevator Pitch

I was taking to my colleague today about a recent concern about how our graduating students should perform in the graduation show, particularly when being asked to present their designs in front of visiting guests.  These two words pop up in my mind.  Yes the "Elevator Pitch", meaning you have to tell your idea (or main concept) of your design in a succinct and compelling way to impress your audience, within the time you'll normally have in an elevator ride, say 30 seconds.  Sound cool huh?  It is essential for everyone to remember and take that into action.  So, it's time to think about your keywords and key sentences, straight to the point, now can you tell me your design concept or big idea using an "Elevator Pitch"?
Give it a try if you dare!

Thursday, 10 June 2010

Wednesday, 9 June 2010

Mattessons 'Hunger Drums' advert

The new advertising campaign targeting mothers, hunters and providers for the families, is centred around her ‘Primal Urge’ to feed the family a hunger busting meat meal. 

Thursday, 3 June 2010

What is An Experimental Book?



What is An Experimental Book?

"Open Book: An International Survey of Experimental Books" at the University Galleries at Eastern Michigan University. The exhibition investigates the role of the book in the contemporary art world. The curators have expanded on the traditional definition of a book, which they define loosely as a vehicle for information that is organized into "sections." The exhibition includes unique traditional books, altered books, sculptural books, digital books, and installation, photography, and performance-based books.
 

Salty - Mask

Knorr SideKicks Side Dishes Funny Commercial Low Sodium

Knorr Sidekicks Salty Dating commercial

Don't Rely on Cupid Video ad

Don't Rely on Cupid Video ad

Tuesday, 1 June 2010

How to walk on water: A new form of subliminal advertising?

How to walk on water: A new form of subliminal advertising?

A new approach that seems to be gaining popularity is embedding your product within a short film that, on face value, is documenting something entirely different.

從未嘗試過的廣告行銷方案

http://www.longxiawards.org.cn/winners2009/

幾過癮的設計~

‘There’s Nothing like Australia’

TOURISM AUSTRALIA TURNS TO SONG FOR GLOBAL CAMPAIGN
Tourism Australia has launched the second phase of its international advertising campaign ‘There’s Nothing like Australia’ and is using song to promote the country overseas.
The 90-second film is based on the experiences of Australians who submitted their favourite locations to the nothinglikeaustralia.com website.

To view the ad click here

Monday, 31 May 2010

ad Mottos (31/30)

31/30. "A small piece of paper for sketch & development, so you don't see the big picture."

Sunday, 30 May 2010

ad Mottos (30/30)

30/30. "If you want your lifestyle back, work hard. A good problem solver have lots of spare time."

Saturday, 29 May 2010

online advertising- find another you in facebook

可口可樂公司為宣傳其旗下無糖軟飲料 Zero,特別發佈了臉部識別系統以供 Facebook 用戶上傳照片并尋找相匹配的用戶圖像。在上傳圖像或使用 web cam 辨識臉部圖像之後,應用將自動尋找相似的臉部用戶,並給出相似比例結果,支持聯繫目標用戶.同時,亦可發送結果分享和保留結果鏈接。


创意歌

创意歌

设计灵魂与时进
褒贬夸张法无边
立意要准内外合
积极向上思路阔

定位构思准要新
喜怒哀乐情要真
简练概括技要高
布白守黑出新招

立倒平斜看横竖
长短方园可分割
曲直软硬分轻重
虚实通透变化多

高低远近错落致
粗细宽狭和阴阳
干湿楛润随意走
上下大小与凹凸

标新立异稳准狠
不断突破红黄蓝
中外博览需放眼
变化多端点线面

---王孟友---

大家幫幫手



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