Sunday, 31 May 2009

Final Presentation to Thomas tomorrow

Hi all, I'm back.
Just to remind those of you in my group, yes, you need to present all your work to me for assessment tomorrow, 9:00 am in Room 031A.
See you, and be punctual!  Thomas

Wednesday, 27 May 2009

Just for sharing

a simple and clever online ad

Thursday, 21 May 2009

New link added

Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, it is a voluntary assembly of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide.

Wednesday, 20 May 2009

More on Branding

Landor is added to our favourite links.
CHeck them out if you need to know more about branding.

Note to students who have applied for the BCU programmes

For those who have applied for the BCU programmes, please note that the admission interview will be scheduled from June 12 to June 19, 2009.
SHAPE (ST) office will send a confirmed interview time schedule to individual applicant, so until then, please mark these dates and make preparation. The BCU tutors would love to see development of your projects and how you talk about your ideas.

Tuesday, 19 May 2009

Brandchannel added to Favourite Links

 About Brandchannel launched on February 5, 2001, by Interbrand, as the world’s only online exchange about branding. It has grown to become a valuable resource to a growing database of subscribers and countless other readers.

" is committed to providing a global perspective on brands. Challenging viewers to think further about the important issues that are affecting brands now and in the future. To further enhance brand awareness, we offer tools and information including global listings for conferences, courses and careers, as well as links to other valuable industry resources. Brandchannel is not a one-way street; we provide the opportunity for an open exchange on the subject of brands and branding from practitioners around the world through features like online debates, and white paper submissions. is unique from other branding-related websites in that it is global in scope, offers original branding content, has an independent, unique voice, is easy to navigate, has no membership fees, and appeals to a wide range of skill levels." The world's only online exchange about branding.


Monday, 18 May 2009



香港藝術館  演講廳

免費節目 名額150位 無須報名 先到先得


Herve Mikaeloff 先生 (本展覽的「路易威登與藝術」策展人)
2009.05.23 (星期六)
10:00 - 11:00am


See me tomorrow (19/5) at 9:30 in room 144B

Bring all work.  Thomas

Sunday, 17 May 2009

Note to Thomas's group

Thomas' not available on Monday (18/5) due to revalidation duty in ST whole day.
Bring your latest works and meet him on Tuesday  (19/5) - ALL groups.

Really really interesting funny coca cola TVC!!!
Enjoy it!!!

For Patrick's group - 2

This one could lead you back to the 150 favors idea.
How about transforming the ice-cream into different objects - to imply that XTC can fit everyone's need?

For Patrick's group

See how they manipulated the product.

For Wingky ... and others

This is guerrilla Advertising.  See how simple it is to get attention and arouse interest just by attaching your idea to existing ads.  Can it be done with LUSH? or 61382A? or Cantonese Opera? or...

For Wingky

Clever idea with Punctuation Mark.
See how they use the Comma, 

For Zita & Amy - 2

See how clever they have manipulated the product feature through A.I.R.
You don't really need to use the product as it was, but rather turn it into something else to arouse the T.A.

For Zita & Amy

What can you do with the product? - Pringles?

Saturday, 16 May 2009

For Yauling and Peggy...and others - 2

Check this out
Dymocks - Book Lovers 1, 2 & 3
See what can be done with the product in the ads again.

For Yauling and Peggy...and others

The idea is great, making fun with the book itself.  Another great example of having an idea with the product in the ad again.  From: Adsoftheworld

Friday, 15 May 2009

KLOMP! Exhibition

Come and see KLOMP! Preview Exhibition, May 12th - 29th Three Pacific Place, Wanchai.


Check it out here >

Thursday, 14 May 2009

Die & Fung

Die, this is a good reference for what we have discussed today regarding the heavy "pao".  You can dramatize the result by showing a giant "pao" chess to hit someone.

Die & Fung

Please see my comment:


Seminars of Complaints Choir of Hong Kong

Thomas' group come back for work check tomorrow at 9 am,351A.

Be punctual, I couldn't stay very long as I'll be pretty occupied by urgent duties this week.
Wingky, how is it going with your work?

Wednesday, 13 May 2009


如果真係送條鈦, 大家鐘意上面個個design多定下面個個?
唔好誤會, 呢條係一條未著過既底褲, 不過唔係新既.

呢度嘗試整一張print, 係關於星期二傾既new message. print入面係我既身體(fit).



R for response

If you know the trick, you'll get the response.

I for interest

See how interest idea can be obtained from the flipbook.  A real page turner.

A for attraction

An Unbreakable Attraction

Surprise with reducing "lines"

Norishing Night Oil

Belated Mother's Day

Happy Mother's Day
Emotion always sells!


Deliciously Hot!
A wonderful use of reverse chronology proves two things. 1) Tabasco is deliciously hot 2) Consuming Tabasco near stadiums comes with risks!

Why not?  Why can't a movie be viewed in reverse?
Say yes, then you got this wonderful idea.  Idea is a piece of cake!

PolyU Design Annual Show 2009

29/5 - 13/6
Click here for more info.

Tuesday, 12 May 2009

Amnesty International: Frau im Koffer

Just for sharing~enjoy~

DEADLINES are approaching!

NFP - Final Presentation and Assessment Schedules

1. Final presentation of all works to personal tutor
26 May – Sandra’s group
26 May – Fabian’s group
27 May – Eddie’s group
1 June – Thomas’ group (due to Thomas' duty visit to UK)

2. Internal assessment – presentation of all works to course team
5 June –Thomas’ and Eddie’s group (Assessors: Sandra & Fabian)
8 June – Sandra’s and Fabian’s group (Assessors: Eddie & Thomas)

3. External assessment – presentation of all work to external examiner
10 - 12 June – ALL (Assessor: Annie Wong)

Just checking

Just checking if any of you is around before kissing the day off.  Been busy whole day...

Sunday, 10 May 2009

Thomas' group

Please bring all your work done so far for final check.
Meet me at 9:30 am in Room 031A

Saturday, 9 May 2009

Nora Roberts 'High Noon'

Is there an idea with the product in the ad?
This one surely caught our attention.

Persil 'Roboboy'

Every child has the right to get dirty.
Every child has the right to be a child.
Dirt is good!

Superb idea without the product in the ad!

Facebook Anthem

Anti Facebook. Surprise? Must be for those who are indulged in it everyday with the bloody tricks there.

Thums Up Twins Taste The Thunder

Get your Coke without touching the ground, SURPRISE?

Susan Boyle - Singer - Britains Got Talent 2009 (With Lyrics)

You should have watched this. Experience what we call "Surprise"! A very important factor in an effective ad!

Friday, 8 May 2009

Important for 61382A/2, and Thomas' group

We're coming close to the final deadline.
Next week (11/5 - 17/5) will be week 14 and you should complete the final modification of your design according to the schedule.

Week 15 (18/5 - 24/5) Final presentation.

For Thomas' group
Next week (week 14) is very crucial, please all come back and I need to see all finalised design next Monday.

Top 10 sites from Howdesign - 10

10. Lodge Design
Lodge is a small studio with big ideas. The compelling interactive experience shows off their great work.

Beautiful layout.

Top 10 sites from Howdesign - 9

9. Type Theory
Type Theory is a journal of contemporary 
typographyfeaturing news, views, reviews and interviews.

Good reference for those who loves typography.

Top 10 sites from Howdesign - 8

8. Nico189
This simple site by Acab design showcases the energetic work of Italian graffiti writer and designer Nico189.

Cool stuff !

Top 10 sites from Howdesign - 7

6. PageCrush
PageCrush is an inspirational design hub aimed at giving creative professionals from around the world a place to feature and showcase their best work.

See what others have done and be inspired!

Thursday, 7 May 2009

Top 10 sites from Howdesign - 6

6. Paper Beats Internet
This is an "analog" social networking site developed by Grand Creative and illustrator Graham Roumieu for the class he teaches at Ontario College of Art and Design in Toronto. The site explores the relationship between hand-rendered type and 

Don't miss the many unique drawing styles, definitely add a touch of humanity.

Top 10 sites from Howdesign - 5

5. Pixel Jockey
A showcase of some simple yet engaging interactive toys by Sinem Erkas and Joe Davis. A playful experience, must see!

Top 10 sites from Howdesign - 4

4. Tropical Zombies
Online portfolio of artist Ken Pease. The outsider-style paintings are charming and colorful.

Top 10 sites from Howdesign - 3

3. Warm Forest
Warm Forest offers super-customizable Flash templates made specifically for designers. All sites are designed with a strong focus on 
typography, grids and usability. The ActionScript source code is included so designers with an interest in Flash can learn how a professional, best practices following Flash site is put together.

Top 10 sites from Howdesign - 2

WORKtoDATE is the multidisciplinary graphic design portfolio of design director Greg Bennett.

Apart from viewing his portfolio, don't forget to browse through the resources section.  Tons of useful advices, insights, and useful links to take home.  A must go for everyone!

Top 10 sites from Howdesign

I'm going to post them one by one for your reference.  Take a closer look, they are inspiring.

A Well Respected Man is an independent design agency located in Philadelphia.
Check out the clarity and simplicity of the design.

VTC Library on Facebook

VTC Library is now on Facebook.  You may

w             search our Library Catalogue

w             perform eDatabase and eBook Metasearch. 

w             browse our new book list

w             check your circulation records

w             become a fan

w             write on our wall

w             and more ….

Log on to Facebook with your Facebook account or register if you do not have one.  Check it out at: or simply search “VTC Library” on Facebook.  

Wednesday, 6 May 2009

3 more weeks to go

Please note that are only 3 weeks to go before the final and external exammination.

A billboard piggyback for a paint recycling campaign

To highlight the company's paint recuperation program, the billboard was placed directly under an Apple Nanochromatic placement and reads "We collect leftover paint."

Tuesday, 5 May 2009

If you are pregnant, don't drink!

The power of 'If... then...'

Insights for my group:

If we have plenty of blood, then...
How about others?

When exaggeration doesn't seen to be the way out

When exaggeration doesn't seen to be the way out for your ideas, why not try to tell the reality? might work!

BLAUPUNKT---The advantage in your car.

看到 "來福島" 這個畫面不要覺得奇怪呀, 這是正常的.

The Black Hole


Guinness new Fridge Magnet Commercial

Guinness as fridge magnet, exaggeration again.

Nokia N96 - Bruce Lee Ping Pong

This is really amazing! Any Bruce Lee fans here?


I have thought whether to post this here, but then I said to my self, "so what?"

Latest Lipton Commercial (Tea Time)

Lipton tea can do that! - you'll go crazy with Lipton :)

Monday, 4 May 2009

In An Absolut World - Hugs UK 60

Money makes the world go round? or what?

Saturday, 2 May 2009

New links added

Check them out in the Favourite Links.
They are very useful.

Adverblog, and
I believe in Adv

Saxso Funny

These interactive posters for a sound production house are amazing. And interactive doesn't necessarily rely on computer.

LACOSTE Love of Pink 2009

The magic of sensation. Sometime a little fantasy works.

Heineken - Walk in Fridge

Too exaggerated?... and who cares if it is?

Idea coming from the product benefit


Friday, 1 May 2009

Exaggeration, think opposite

What do you get form this , Gigi?

The real pleasure of Tango

It surely responses to those who favour the real pleasure of Tango.
Any inspiration to the book team? or others?


Good reference for Brian/Wah?

Cover-up as an idea

See how they did with Erotic TV.