Xactly! That's the main thing many students fail to understand when doing their ads. When they present their ideas (which often thought of 'big' in their minds), they just think of telling the fact in a visual way, which usually leads to a 'so what' (if not an unclear message), and their common reaction is that the ideas get 'banned' (in their words). I wouldn't use 'banned' but most of the time I see 'boring' ideas that are so straight forward without a 'surprise', that's killing me!
2 comments:
one minute she stood out as clown, the next second she become a star! That totally blow me away.
Imagine how many surprises we can create in a 30 sec TVC
Xactly!
That's the main thing many students fail to understand when doing their ads. When they present their ideas (which often thought of 'big' in their minds), they just think of telling the fact in a visual way, which usually leads to a 'so what' (if not an unclear message), and their common reaction is that the ideas get 'banned' (in their words). I wouldn't use 'banned' but most of the time I see 'boring' ideas that are so straight forward without a 'surprise', that's killing me!
Post a Comment