Tuesday, 30 June 2009
2:30 – 4:30pm
Special lecture of "LOUIS VUITTON: A PASSION FOR
CREATION " exhibition
Lecture Hall, Hong Kong Museum of Art
10 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
150 seats, first come, first served
No application required
The Meaning of Cultural Travel
Dr Wong Kim Fan (Part-time Lecturer, Department of
Translation, The Chinese University of Hong Kong)
2:30 – 4:30pm
(Conducted in Cantonese)
Monday, 29 June 2009
Jennifer Bove has summarized into 5 issues when we talked about service design — immediacy, co-creation, voice, expertise and customisation.
Read full story
Thursday, 25 June 2009
Wednesday, 24 June 2009
Read full story
Article by Paul Lamb for Computerworld
You are cordially invited to visit the Design Graduation Show 2009 on 25-27 June 2009 at Hall 5F&G, the Hong Kong Convention and Exhibition Centre.
Please come and share the excitement with us.
25 June (Thursday)
Fashion Show (Day Show) - 3:00 PM
Fashion Show (By invitation) - 7:00 PM
26 June (Friday) 5:15 PM
Premiere of "The Art of Wucius Wong"
and Anti-Piracy Film "The Egg"
26 June (Friday) 6:00 PM
Designers' Party and Image Show
25 June 3:00 PM - 9:00 PM
26 June 10:30 AM - 9:00 PM
27 June 10:30 AM - 8:00 PM
Tuesday, 23 June 2009
I have sent invitation to join TWITTER through email to year 1 students. Share your opinion there and also get familiar with the trend. See you in the following link:
I have an ideas! If 61382A course can be promoted, why not each subjects in the course?
Every subject has their USP and way to make it a more interesting one.
For example, Cultural study has been consider as a boring and recondite subject, therefore it is not a popular one among students. But when u take a deeper look, it is actually an interesting and imaginative subject! So how to arouse people's interest in cultural study? Let's make print ad for it!
2nd ad: So now u know why MUJI can never make a business in Nepal =]
More ideas and works will be coming,
Please, everyone submit your ideas on certain subject, drawing... marker... creative thinking...etc.
PS: Ideas are powered by AIR
Monday, 22 June 2009
Saturday, 20 June 2009
Friday, 19 June 2009
Thursday, 18 June 2009
61382A_2C_Chow Lok Hang_Leung Pak Yiu_Ting Tse Ying(1)
Originally uploaded by Qing Wa
Wednesday, 17 June 2009
Tuesday, 16 June 2009
Internet advertising to reach 36% of all advertising by 2013
by Jacquie Bowser, Brand Republic 16-Jun-09, 11:50
LONDON - UK internet advertising is expected to reach 36% of all advertising in the next four years, almost doubling its current position, according to PricewaterhouseCoopers, which advised firms to monetize their digital content.
PricewaterhouseCoopers, in its report into the UK entertainment and media market, said that UK internet advertising is expected to reach 36% of all advertising by 2013.
In April, PwC said internet ad expenditure grew by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007.
This increased its share of total UK ad expenditure from 15.5% to 19.2%. It now expects it to almost double.
PwC's report, its tenth forecasting entertainment and media earnings, revealed that the increase in advertising would happen over the next five years as digital technologies become increasingly widespread across all segments of entertainment and media.
However, at the same time PwC warned that companies must ensure they are monetising their digital content and capturing the revenues.
Phil Stokes said: "We anticipate fundamental structural change in many of the business models across E&M sectors to happen imminently.
"Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content, meaning the industry that went into the recession is very different from the one to emerge the other side.
"Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream -- commanding fees more in line with its value.
"For each of the industry's diverse segments, the winners will be those who focus on driving and leading change which delivers real value for consumers."
PwC also reported that the UK internet access market (wired and mobile) will increase at a compound annual growth rate of 7% from 2009 to 2013, an overall rise of 40% from $10.3bn to $14.4bn spend over the next five years.
Overall, PwC said that the UK entertainment and media market will experience a cumulative 7% decline in revenue from 2008 to 2010 from $92bn (£56bn) to $85bn.
The firm said a decline in advertising and change in consumer spending behaviour will push the market to its lowest revenue figures since 2005.
Following this low, the market is set to flourish, increasing to $98bn in 2013.
However, the only segments that will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games.
Revenues in 2013 from television advertising, newspaper publishing, business-to-business publishing and consumer magazine publishing are all expected to be lower than in 2008.
Monday, 15 June 2009
Piers Morgan fronts UK launch of Burger King's Flame fragrance
by Jennifer Whitehead, Brand Republic 15-Jun-09, 08:40
LONDON - Burger King is launching its men's fragrance Flame in the UK with a campaign starring 'Britain's Got Talent' judge Piers Morgan, posing bare-chested on a cowskin rug.
Burger King boasts that Flame is the first fragrance to contain a hit of "flame-grilled beef".
The website promoting the perfume, firemeetsdesire.com, features former Daily Mirror editor Morgan -- or possibly a body double -- reclining naked except for a Burger King medallion and a strategically draped cloth.
Morgan periodically winks and the website plays a seductive saxophone track.
The company claims that the scent of meat is also the smell of seduction and has even roped in relationship expert Tracey Cox to support the launch with the advice that "anything that makes a guy smell more masculine could evoke a primitive Me-Tarzan, You-Jane type reaction from women".
The fragrance launches today at Selfridges and is being sold for £4.99 in the UK, compared with the $3.99 price tag for its US launch.
Flame is available online or through Red5, the high street gadget retailer.
It is made by Demeter, the company known for its range of fragrances mimicking everyday smells such as Laundromat, Dirt and Funeral Home.
It has also made fragrances based on other brands including the confectioners Hershey's and Jelly Belly.
Sarah Power, marketing director for Burger King UK & Ireland, said: "Customers love the taste of our world-famous flame-grilled beef, so we've bottled a hint of it to help people enjoy its unique power as a scent of seduction.
"In the current doom and gloom, Flame is the perfect gift for another or yourself to make you feel totally irresistible, bringing back a bit of feel good factor again."
Piers Morgan become a celebrity in his own right after being sacked as editor of the Daily Mirror in 2004 over faked Iraq War pictures.
He has published a successful memoir and gone onto forge a successful TV career as a judge on 'Britain's Got Talent' and 'America's Got Talent' and, in another beef-related marketing campaign, provided a voiceover for Marks & Spencer's food advertising.
Sunday, 14 June 2009
Drug ads pulled from buses despite zero public complaints
by Dan Leahul, Brand Republic 11-Jun-09, 09:05
LONDON - The charity Release is crying foul after its ads carrying the message "Nice people take drugs" were pulled from London buses without a public complaint after media owner CBS Outdoor was advised the drug awareness campaign could potentially cause offence.
Release said the 'Nice people take drugs' strapline was intended to spark "a realistic and honest" debate on government's policies towards drug use in the UK.
The ads appeared outside and inside of a number of buses in London last week before CBS Outdoor scrapped the campaign after a complaint by one of the bus companies.
After the complaint, CBS Outdoor asked the Committee of Advertising Practice (Cap) how to proceed, and was told that the ads indeed could be seen as offensive.
However, Cap did not advise CBS Outdoor to take down the ads, nor has the campaign received complaints from members of the public.
CBS Outdoor pulled the plug on the campaign and suggested Release change the wording on the ads to include the words "also" or "too" to insure minimal offence to the general public.
Sebastian Saville, chief executive of Release, told the Guardian he was "deeply concerned" about CBS Outdoor's decision to remove the ads.
Saville said: "The 'Nice People Take Drugs' campaign is about getting people to think about drug use in our society and for politicians to stop being so frightened of having an open debate on how to more effectively deal with the current situation."
A CBS Outdoor spokesman said the inclusion of the campaign was an "oversight" and the company should have briefed Cap before running the ads.
The media owner said Release can re-run the campaign free of charge at the end of the month if the wording is changed.
Saville said Release is currently working on a new slogan.
Thursday, 11 June 2009
Wednesday, 10 June 2009
Tuesday, 9 June 2009
Monday, 8 June 2009
Sunday, 7 June 2009
Saturday, 6 June 2009
Thursday, 4 June 2009
Wednesday, 3 June 2009
-To design and prepare artwork;
-To liaise with private contractors and to oversee printing work;
-To design and organize production;
-To prepare and vet publicity materials and provide logistics support;
-To conduct regular visits;
-To prepare reports and administrative work;
-To carry out any other duties as directed.
-High Dip in Graphic Design;-
"Grade E" in Chin & Eng(Syl B) in HKCEE;
-2 yrs post quailfication working experience in graphic design /advertising design;
-Good PC knowledge, e.g. Mac Illustrator CS3, Photoshop CS3, InDesignCS3, Acrobat 8, MS Word & Excel;
-Good commend of Cantonese, English & Putonghua;
-Knowledge in performing arts is preferred.
Interested parties, please send your update CV along with your address / expected salary and HKCEE results in MSWORD format to
Tuesday, 2 June 2009
Here u go buddies, there is an idea of having the Humanitarian Lion award in every Cannes Lion International Advertising Festival.
Monday, 1 June 2009
1. Please follow the structure of the creative brief and add stages of your idea development in the PPT.
2. Complete the RVJs with reflection, comments, annotations, so that t hey are in good order of development for someone to follow your creative journey easily.
3. Hand in the RVJs and a CD of your digital files on Firday.
Good balance of creativity and execution finally. The illustration approach is effective, please make slight modification as discussed in the crit. Try adding color if you like and see what's best. Do something to the ending of the radio ad, as spoken, break away from the cliche, and stereotypic ending. Consider using advertising on bus back or other media that could make the best shot to your TA. Last thing is 'got to be punctual!' - the plane won't wait!!! You will be in hot water next time you are late!!!
You have a split mind in concept and tone. 去到邊演到邊 is prompting the audience that CO is kind of flexible, they can be played anytime anywhere irrespective of location constraint. Is that really true? Even with the revolutionary idea of the MCO, there ought to be difficulties like sight and sound, make up (wether issue), crowd control, traffic, etc. How about a digital screen attached to public areas like bus stops, MTR stations, shopping arcades, etc for people to 'feel' the CO experience? The Youtube stuff has problem as raised in the crit. Arousing attention is one thing, relevancy is another. The audience need to know 'What's in it for me?' See what you can do with that.
Marginally making use of the 'magic' of the punctuation mark and indeed, cleverly adapted. Respond to Flora's comment about using '?' or '!'. Make best use of art direction and treatment to stand out the difference using LUSH. Color, typo, and the right image and atmosphere please.
All in all well done. Except what've been mentioned in the crit, color, composition, adding images, copywriting, etc. Strongly suggest using 'Delay no more! Roy!', or 'Will you still love me tomorrow? Peggy?', or '11 kisses for your birthday' things like that, you know what I mean? Got to be punchy!
Well done guys! Very good potential to be adopted for our promotion this year. As spoken, add rhythm, change pace, add quirky images (of yourselves, classmates, campus, test shots, sketches, keywords, etc) to make it WOW! The card needs to be polished as said. With different material. and your USP is boundless creativity? or what? Need add course info and the course code more prominent!
Reasonable but... Show me what surprise I can have through reading. Use your drawing, it's good, see how it works for Gigi, you know? I'd expect to see more excitment coming from the book, as said.
Good insight, all in all a good effort and try. Result though limited by your technical competency by please try your best to make them look good, like what we said in the crit, find the right snacks, best color, composition, etc.
Good idea. I'd give it a go though it would be controversal. And so what? This is what it take at the end of the day, the gut to explore new land. Just refine your design as said and polish your PPT and please get all the USP and things right, otherwise, you will be scrutinized in the internal crit by other tutors.
Dun no what happen? Why the change and not follow the refinement which you should do to improve your design. The problem is unclear message. If one cannot understand what the ad is about, it's finished, not to mention the I and R, you know?
Well done and I'm just worried about how it is presented. Be careful to show your audience why and how it is effective using the interactive media. and take them through the journey.
Well, comments are comments. If you have difficult, voice out.