Tuesday, 30 June 2009

Male celebrities pose nude to raise awareness of male cancer

Read more

The Heart Attack Grill

The Heart Attack Grill is a hospital-themed restaurant in Chandler, Arizona, which has become famous for embracing and promoting an unhealthy diet of extremely large hamburgers.

See the USP?

Smart phones, social networks to boost mobile ads

PARIS, June 29 (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smart phones and the growing popularity of social networks such as Facebook.

Bee Creative Opening

Just to share this short piece of title sequence used for the opening of our graduation show last week. Enjoy!

Invitation to 'Looking Back' - BDCD/BDMM Year-end Show (YES) 2009

香港藝術館e-資訊: 7月4日「文化旅行的意義」講座 "The Meaning of Cultural Travel" Lecture


香港藝術館 演講廳

免費節目 名額150位
無須報名 先到先得
王劍凡博士 (香港中文大學翻譯系兼任講師)
2009.07.04 (星期六)
2:30 – 4:30pm

Special lecture of "LOUIS VUITTON: A PASSION FOR
CREATION " exhibition

Lecture Hall, Hong Kong Museum of Art
10 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong

Free programme
150 seats, first come, first served
No application required

The Meaning of Cultural Travel
Dr Wong Kim Fan (Part-time Lecturer, Department of
Translation, The Chinese University of Hong Kong)
2009.07.04 (Sat)
2:30 – 4:30pm
(Conducted in Cantonese)

Monday, 29 June 2009

Design management

In responding the article about service design posted by Thomas. Remind me that something has been usually overlooked, which is design management.

A current buzzword, Design Management means many things to many people. But what is design management? And why is it the topic on everyone's lips?

Michael Jackson - Pepsi Commercial 1988

Service Design, a short essay by Jennifer Bove

"Service design, while often talked about in academia, is getting more and more attention from design companies and service providers, as the impact of experience design has been proven to increase customer satisfaction and brand perception."

Jennifer Bove has summarized into 5 issues when we talked about service design — immediacy, co-creation, voice, expertise and customisation.

Read full story

Friday, 26 June 2009

Thursday, 25 June 2009

黎啦一齊開始一個討論啦係 [雀仔枝枝叫] 個到



ㄌ十十ㄗㄣ://雀仔枝枝叫.斯噢嗯/依 劉 斯企                             



Wednesday, 24 June 2009

"Out of a Book" Exhibition in 書得起

"Out of a Book" Exhibition in Basheer Design Books (書得起 in Causeway Bay)
29 Jun - 13 Jul 2009.
Book designs by the 4-year Higher Diploma in Design (Subject Group), 61914F students.

The era of SoMo

"Social media is literally on the move. While useful for anonymous and asynchronous communications, computer-based social media is rapidly becoming old school. In comparison, mobile social media is personal and dynamic -- and more closely tied to how people engage in the real world. SoMo not only provides us the freedom to meet each other where we are, it also gives computing a distinctly human face."

Read full story
Article by Paul Lamb for Computerworld

VC Grad Show

“A Show of Newborn Designers”
by the graduates of the Higher Diploma in Visual Communication.

Opening ceremony:
1 July 2009, 6pm, InnoCentre Chamber 1A&B.

Date 2-7 July 2009
Time 10:30am - 6pm
Venue InnoCentre, Chamber 1A&B

Magic with the number 6

How does it inspire you?! - Can you do something more creatively??

“Bee Creative” – Design Graduation Show 2009

Welcome to “Bee Creative” – Design Graduation Show 2009

You are cordially invited to visit the Design Graduation Show 2009 on 25-27 June 2009 at Hall 5F&G, the Hong Kong Convention and Exhibition Centre.

Please come and share the excitement with us.


25 June (Thursday)
Fashion Show (Day Show) - 3:00 PM
Fashion Show (By invitation) - 7:00 PM

26 June (Friday) 5:15 PM
Premiere of "The Art of Wucius Wong"
and Anti-Piracy Film "The Egg"

26 June (Friday) 6:00 PM
Designers' Party and Image Show

25 June 3:00 PM - 9:00 PM
26 June 10:30 AM - 9:00 PM
27 June 10:30 AM - 8:00 PM

Tuesday, 23 June 2009

Let's start a discussion in TWITTER

As to explore the new channel with greatly potential as a new media in advertising. Let's go to experience the TWITTER for a discussion for a hot topic:


I have sent invitation to join TWITTER through email to year 1 students. Share your opinion there and also get familiar with the trend. See you in the following link:

Subjects Promotion

I have an ideas! If 61382A course can be promoted, why not each subjects in the course?

Every subject has their USP and way to make it a more interesting one.

For example, Cultural study has been consider as a boring and recondite subject, therefore it is not a popular one among students. But when u take a deeper look, it is actually an interesting and imaginative subject! So how to arouse people's interest in cultural study? Let's make print ad for it!

1st ad: In the Mandarin of Beijing accent, ''那個'' pronounce same as ''Nigger'' in English. So u know what I mean now =]

2nd ad: So now u know why MUJI can never make a business in Nepal =]

More ideas and works will be coming,

Please, everyone submit your ideas on certain subject, drawing... marker... creative thinking...etc.

PS: Ideas are powered by AIR

Monday, 22 June 2009

Graduation Show

Graphic Information Design
Graduation Show

Date: 23 - 28 June, 2009
Time: 10:00 - 20:00
Venue: 4/F Pao Galleries, HK Arts Centre

Saturday, 20 June 2009

Let's have fun

I have an idea, just for fun.
Can I ask everyone post separate images of our course code - 6, 1, 3, 8, 2, A to our flickr group please?  Would love to see how different representation of the separate numbers appear on flickr.

Please do it now!
Post them on our flickr - 61382A@2009


Nice Video sharing from Augusta!! Enjoy=]

Friday, 19 June 2009

Comercial - Spa Barisart - Bar Fight

The law of exaggeration.

Design Graduation Show 2009

Welcome to “Bee Creative” – Design Graduation Show 2009 You are cordially invited to visit the Design Graduation Show 2009 on 25-27 June 2009 at Hall 5F&G, the Hong Kong Convention and Exhibition Centre.  
The Fashion Show will take place on 25 June. Please come and share the excitement with us. http://www.hkdi.edu.hk/hkdipt/gradshow09.html

Thursday, 18 June 2009

Preview of NFP in GradShow 09

HKDA DEED international Graphic Designers seminar

Famous International Graphic Designers including:
Bjorn Kusoffsky
Chris Lee
Stefan Sagmeister
王序 (Wang Xu)

date: 29, June. 2009 (Mon.)
time: 6:15pm (please arrive 15 min. before)
venue: Hall, IVE(ST)

61382Air (group) in facebook

Join this group and share photo for events & activities, more videos will be posted. Check it out

61382A board right

61382A board right
Originally uploaded by wingo721

61382A board left

61382A board left
Originally uploaded by wingo721

61382A_2C_Chow Lok Hang_Leung Pak Yiu_Ting Tse Ying(1)


advertising_student 1a

advertising_student 1a
Originally uploaded by 拍直
If I were you, I would have blown up the visual and take away all words. Who needs these explanations ?


Originally uploaded by briankong


Originally uploaded by Gigi_eptrans


Originally uploaded by yeengan


What do you think? Leave a message on the 61382A Flickr group.

Wednesday, 17 June 2009

Hawaiian Tropic Display Board

you can click on the image to see more discussion in our 61382A Flickr group.


Originally uploaded by sauchan
Just testing to post this into the blog.

61382A@2009 - flickr

Please send your A0 panels to the flickr group I just created for 61382A.

Upload files in this format:
Resize the A0 file to A4, 72 dpi Jpeg

Tuesday, 16 June 2009

Internet advertising to reach 36% of all advertising by 2013

Internet advertising to reach 36% of all advertising by 2013

by Jacquie Bowser, Brand Republic 16-Jun-09, 11:50

LONDON - UK internet advertising is expected to reach 36% of all advertising in the next four years, almost doubling its current position, according to PricewaterhouseCoopers, which advised firms to monetize their digital content.

PricewaterhouseCoopers, in its report into the UK entertainment and media market, said that UK internet advertising is expected to reach 36% of all advertising by 2013.

In April, PwC said internet ad expenditure grew by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007.

This increased its share of total UK ad expenditure from 15.5% to 19.2%. It now expects it to almost double.

PwC's report, its tenth forecasting entertainment and media earnings, revealed that the increase in advertising would happen over the next five years as digital technologies become increasingly widespread across all segments of entertainment and media.

However, at the same time PwC warned that companies must ensure they are monetising their digital content and capturing the revenues.

Phil Stokes said: "We anticipate fundamental structural change in many of the business models across E&M sectors to happen imminently.

"Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content, meaning the industry that went into the recession is very different from the one to emerge the other side.

"Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream -- commanding fees more in line with its value.

"For each of the industry's diverse segments, the winners will be those who focus on driving and leading change which delivers real value for consumers."

PwC also reported that the UK internet access market (wired and mobile) will increase at a compound annual growth rate of 7% from 2009 to 2013, an overall rise of 40% from $10.3bn to $14.4bn spend over the next five years.

Overall, PwC said that the UK entertainment and media market will experience a cumulative 7% decline in revenue from 2008 to 2010 from $92bn (£56bn) to $85bn.

The firm said a decline in advertising and change in consumer spending behaviour will push the market to its lowest revenue figures since 2005.

Following this low, the market is set to flourish, increasing to $98bn in 2013.

However, the only segments that will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games.

Revenues in 2013 from television advertising, newspaper publishing, business-to-business publishing and consumer magazine publishing are all expected to be lower than in 2008.

Monday, 15 June 2009

Piers Morgan fronts UK launch of Burger King's Flame fragrance

Piers Morgan fronts UK launch of Burger King's Flame fragrance

by Jennifer Whitehead, Brand Republic 15-Jun-09, 08:40

LONDON - Burger King is launching its men's fragrance Flame in the UK with a campaign starring 'Britain's Got Talent' judge Piers Morgan, posing bare-chested on a cowskin rug.

Burger King boasts that Flame is the first fragrance to contain a hit of "flame-grilled beef".

The website promoting the perfume, firemeetsdesire.com, features former Daily Mirror editor Morgan -- or possibly a body double -- reclining naked except for a Burger King medallion and a strategically draped cloth.

Morgan periodically winks and the website plays a seductive saxophone track.

The company claims that the scent of meat is also the smell of seduction and has even roped in relationship expert Tracey Cox to support the launch with the advice that "anything that makes a guy smell more masculine could evoke a primitive Me-Tarzan, You-Jane type reaction from women".

The fragrance launches today at Selfridges and is being sold for £4.99 in the UK, compared with the $3.99 price tag for its US launch.

Flame is available online or through Red5, the high street gadget retailer.

It is made by Demeter, the company known for its range of fragrances mimicking everyday smells such as Laundromat, Dirt and Funeral Home.

It has also made fragrances based on other brands including the confectioners Hershey's and Jelly Belly.

Sarah Power, marketing director for Burger King UK & Ireland, said: "Customers love the taste of our world-famous flame-grilled beef, so we've bottled a hint of it to help people enjoy its unique power as a scent of seduction.

"In the current doom and gloom, Flame is the perfect gift for another or yourself to make you feel totally irresistible, bringing back a bit of feel good factor again."

Piers Morgan become a celebrity in his own right after being sacked as editor of the Daily Mirror in 2004 over faked Iraq War pictures.

He has published a successful memoir and gone onto forge a successful TV career as a judge on 'Britain's Got Talent' and 'America's Got Talent' and, in another beef-related marketing campaign, provided a voiceover for Marks & Spencer's food advertising.

Sunday, 14 June 2009

Drug ads pulled from buses despite zero public complaints

Drug ads pulled from buses despite zero public complaints

by Dan Leahul, Brand Republic 11-Jun-09, 09:05

LONDON - The charity Release is crying foul after its ads carrying the message "Nice people take drugs" were pulled from London buses without a public complaint after media owner CBS Outdoor was advised the drug awareness campaign could potentially cause offence.

Release said the 'Nice people take drugs' strapline was intended to spark "a realistic and honest" debate on government's policies towards drug use in the UK.

The ads appeared outside and inside of a number of buses in London last week before CBS Outdoor scrapped the campaign after a complaint by one of the bus companies.

After the complaint, CBS Outdoor asked the Committee of Advertising Practice (Cap) how to proceed, and was told that the ads indeed could be seen as offensive.

However, Cap did not advise CBS Outdoor to take down the ads, nor has the campaign received complaints from members of the public.

CBS Outdoor pulled the plug on the campaign and suggested Release change the wording on the ads to include the words "also" or "too" to insure minimal offence to the general public.

Sebastian Saville, chief executive of Release, told the Guardian he was "deeply concerned" about CBS Outdoor's decision to remove the ads.

Saville said: "The 'Nice People Take Drugs' campaign is about getting people to think about drug use in our society and for politicians to stop being so frightened of having an open debate on how to more effectively deal with the current situation."

A CBS Outdoor spokesman said the inclusion of the campaign was an "oversight" and the company should have briefed Cap before running the ads.

The media owner said Release can re-run the campaign free of charge at the end of the month if the wording is changed.

Saville said Release is currently working on a new slogan.

Thursday, 11 June 2009

Cadburys CaraMilk Secret Revealed "Modern Dance" Advert

With a little playfulness, the feature of the Caramilk bar is interpreted through modern dance.

Did anyone visit the polyu gra show?

um........it is not my expectancy...


How about you?

Wednesday, 10 June 2009

No good 16

Critique is no good if the comment is empty!

No good 15

Presentation is no good if the audience is empty!

No good 14

Branding is no good if the experience is empty!

Tuesday, 9 June 2009

No good 13

Research is no good if the insight is empty!

No good 12

Advertising is no good if the response is empty!

No good 11

Posting is no good if the comment is empty!

Monday, 8 June 2009

No good 10

Learning is no good if the teaching is empty!

No good 09

Teaching is no good if the classroom is empty!

No good 08

Reading is no good if the page is empty!

No good 07

Culture is no good if life is empty!

No good 06

Medium is no good if the message is empty!

No good 05

Marketing is no good if the product is empty!

No good 04

Design is no good if the concept is empty!

No good 03

Drawing is no good if the subject is empty!

No good 02

Thinking is no good if the mind is empty!

No good 01

Packaging is no good if the box is empty!

Sunday, 7 June 2009

Good reference

This Italian design website is very inspiring.  Check this out and be sure to browse through all the sections, good references.

Saturday, 6 June 2009

Romance de Amor

Playing my favourite piece, next to the Millennium Bridge, with St Paul Cathedral in the back, Isn't this great?

Wok music

Amazing! Sitting by the Wok, and he is making music!

Fire torches juggler

Just for sharing. A juggler tossing his fire torches in South Bank, London.

Thursday, 4 June 2009

ICOGRADA gallery

Have a look through the gallery in ICOGRADA, lots of insights for polishing your aesthetics, if not concept. Here's only one of the many.

Packaging is no good if the box is empty.

I sighted this line when I was in Cardiff university. It's stimulating. Can anyone figure out what's in it for you? Feel free to post your opinion here!

Wednesday, 3 June 2009

LUSH in Birmingham!

This is for Wingky! I took this when I was in Birmingham last week.  Notice the Trains Not Planes poster? See CLIMATERUSH and you'll know what's it about. 

The Art of CUHK


7/6 - 30/6, 2009
Daily 10 am - 5 pm
Closed on public holidays

David Copperfield

This really is something... 
(it's a pity that the pictures can't be displayed in a bigger size here - you have to click and enlarge it to see the cards)

Job vacancy for final year students

Title: Graphic Design Executive (Government Office) (1 post only)

-To design and prepare artwork;
-To liaise with private contractors and to oversee printing work;
-To design and organize production;
-To prepare and vet publicity materials and provide logistics support;
-To conduct regular visits;
-To prepare reports and administrative work;
-To carry out any other duties as directed.

-High Dip in Graphic Design;-
"Grade E" in Chin & Eng(Syl B) in HKCEE;
-2 yrs post quailfication working experience in graphic design /advertising design;
-Good PC knowledge, e.g. Mac Illustrator CS3, Photoshop CS3, InDesignCS3, Acrobat 8, MS Word & Excel;
-Good commend of Cantonese, English & Putonghua;
-Knowledge in performing arts is preferred.

Interested parties, please send your update CV along with your address / expected salary and HKCEE results in MSWORD format to

Tuesday, 2 June 2009

InnoCentre Open House

Dates:                     4, 5, 16, 17 June 2009

Opening Hours:       13:00-19:00

InnoCentre has set to becoming the Hub of Design in Hong Kong, and since its establishment in November 2006, a cluster of master designers and new start-up companies have already moved into InnoCentre as tenants and incubatees.

 On June 4th, 5th & 16th,17th, a selected number of tenants and incubatees will open their doors to Hong Kong Public for visiting their offices, and to view their design works. The occasion will be both informal and fun, whereby you and friends will be able to interact with the designers and team at their work places.

These designers are from a wide array of design specialties from local Hong Kong & overseas , to name a few

-           Product Design

-           Fashion Design

-           Jewelry Design

-           Visual and Media Arts

-           Interior Design

-           Design/Branding/Packaging etc.

 All interested guests or groups please register in advance by phone or email via:

-           InnoCentre Management Office Telephone (852) 2784 2666 or

-           Email  info@innocentre.org.hk.

To learn more about the DESIGN incubation program please visit the following website:



Humanitarian Lion

Here u go buddies, there is an idea of having the Humanitarian Lion award in every Cannes Lion International Advertising Festival.

I think it is a brilliant idea, and I am so exited about there is finally someone initial such move!
Check out what is happening here http://www.humanitarianlion.com/

And if you feel the same as I do. Join and support them, spread this message. Together you can make things happen!!!

Monday, 1 June 2009

Summary of the final presentation

Just a brief summary for your reference, please try to improve the PPT and the execution the best you can for the internal moderation on Friday.

Overall coments:
1. Please follow the structure of the creative brief and add stages of your idea development in the PPT.

2. Complete the RVJs with reflection, comments, annotations, so that t hey are in good order of development for someone to follow your creative journey easily.

3. Hand in the RVJs and a CD of your digital files on Firday.

Individual comments:

Good balance of creativity and execution finally. The illustration approach is effective, please make slight modification as discussed in the crit. Try adding color if you like and see what's best. Do something to the ending of the radio ad, as spoken, break away from the cliche, and stereotypic ending. Consider using advertising on bus back or other media that could make the best shot to your TA. Last thing is 'got to be punctual!' - the plane won't wait!!! You will be in hot water next time you are late!!!

You have a split mind in concept and tone. 去到邊演到邊 is prompting the audience that CO is kind of flexible, they can be played anytime anywhere irrespective of location constraint. Is that really true? Even with the revolutionary idea of the MCO, there ought to be difficulties like sight and sound, make up (wether issue), crowd control, traffic, etc. How about a digital screen attached to public areas like bus stops, MTR stations, shopping arcades, etc for people to 'feel' the CO experience? The Youtube stuff has problem as raised in the crit. Arousing attention is one thing, relevancy is another. The audience need to know 'What's in it for me?' See what you can do with that.

Marginally making use of the 'magic' of the punctuation mark and indeed, cleverly adapted. Respond to Flora's comment about using '?' or '!'. Make best use of art direction and treatment to stand out the difference using LUSH. Color, typo, and the right image and atmosphere please.

All in all well done. Except what've been mentioned in the crit, color, composition, adding images, copywriting, etc. Strongly suggest using 'Delay no more! Roy!', or 'Will you still love me tomorrow? Peggy?', or '11 kisses for your birthday' things like that, you know what I mean? Got to be punchy!

Well done guys! Very good potential to be adopted for our promotion this year. As spoken, add rhythm, change pace, add quirky images (of yourselves, classmates, campus, test shots, sketches, keywords, etc) to make it WOW! The card needs to be polished as said. With different material. and your USP is boundless creativity? or what? Need add course info and the course code more prominent!

Reasonable but... Show me what surprise I can have through reading. Use your drawing, it's good, see how it works for Gigi, you know? I'd expect to see more excitment coming from the book, as said.

Oksaki Land
Good insight, all in all a good effort and try. Result though limited by your technical competency by please try your best to make them look good, like what we said in the crit, find the right snacks, best color, composition, etc.

Good idea. I'd give it a go though it would be controversal. And so what? This is what it take at the end of the day, the gut to explore new land. Just refine your design as said and polish your PPT and please get all the USP and things right, otherwise, you will be scrutinized in the internal crit by other tutors.

Dun no what happen? Why the change and not follow the refinement which you should do to improve your design. The problem is unclear message. If one cannot understand what the ad is about, it's finished, not to mention the I and R, you know?

Well done and I'm just worried about how it is presented. Be careful to show your audience why and how it is effective using the interactive media. and take them through the journey.

Well, comments are comments. If you have difficult, voice out.