Just a brief summary for your reference, please try to improve the PPT and the execution the best you can for the internal moderation on Friday.
Overall coments:
1. Please follow the structure of the creative brief and add stages of your idea development in the PPT.
2. Complete the RVJs with reflection, comments, annotations, so that t hey are in good order of development for someone to follow your creative journey easily.
3. Hand in the RVJs and a CD of your digital files on Firday.
Individual comments:
Gigi
Good balance of creativity and execution finally. The illustration approach is effective, please make slight modification as discussed in the crit. Try adding color if you like and see what's best. Do something to the ending of the radio ad, as spoken, break away from the cliche, and stereotypic ending. Consider using advertising on bus back or other media that could make the best shot to your TA. Last thing is 'got to be punctual!' - the plane won't wait!!! You will be in hot water next time you are late!!!
Wak/Brian
You have a split mind in concept and tone. 去到邊演到邊 is prompting the audience that CO is kind of flexible, they can be played anytime anywhere irrespective of location constraint. Is that really true? Even with the revolutionary idea of the MCO, there ought to be difficulties like sight and sound, make up (wether issue), crowd control, traffic, etc. How about a digital screen attached to public areas like bus stops, MTR stations, shopping arcades, etc for people to 'feel' the CO experience? The Youtube stuff has problem as raised in the crit. Arousing attention is one thing, relevancy is another. The audience need to know 'What's in it for me?' See what you can do with that.
Wingky
Marginally making use of the 'magic' of the punctuation mark and indeed, cleverly adapted. Respond to Flora's comment about using '?' or '!'. Make best use of art direction and treatment to stand out the difference using LUSH. Color, typo, and the right image and atmosphere please.
XTC
All in all well done. Except what've been mentioned in the crit, color, composition, adding images, copywriting, etc. Strongly suggest using 'Delay no more! Roy!', or 'Will you still love me tomorrow? Peggy?', or '11 kisses for your birthday' things like that, you know what I mean? Got to be punchy!
61382A
Well done guys! Very good potential to be adopted for our promotion this year. As spoken, add rhythm, change pace, add quirky images (of yourselves, classmates, campus, test shots, sketches, keywords, etc) to make it WOW! The card needs to be polished as said. With different material. and your USP is boundless creativity? or what? Need add course info and the course code more prominent!
Peggy/Yauling
Reasonable but... Show me what surprise I can have through reading. Use your drawing, it's good, see how it works for Gigi, you know? I'd expect to see more excitment coming from the book, as said.
Oksaki Land
Good insight, all in all a good effort and try. Result though limited by your technical competency by please try your best to make them look good, like what we said in the crit, find the right snacks, best color, composition, etc.
Red+
Good idea. I'd give it a go though it would be controversal. And so what? This is what it take at the end of the day, the gut to explore new land. Just refine your design as said and polish your PPT and please get all the USP and things right, otherwise, you will be scrutinized in the internal crit by other tutors.
Fung/Die
Dun no what happen? Why the change and not follow the refinement which you should do to improve your design. The problem is unclear message. If one cannot understand what the ad is about, it's finished, not to mention the I and R, you know?
Mike
Well done and I'm just worried about how it is presented. Be careful to show your audience why and how it is effective using the interactive media. and take them through the journey.
Well, comments are comments. If you have difficult, voice out.
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