At German branches of the US fast-food chain, the famous golden arches will be emblazoned on a green background, rather than its usual red, McDonalds Germany vice-president Holger Beeck said. The change will be made on all new and refitted restaurants "out of respect for the environment," Beeck told the Financial Times Deutschland.
The instantly recognisable logo is the world's sixth most valuable brand, according to a 2009 report by Interbrand consultancy, behind only Coca-cola, IBM, Microsoft, General Electric and Nokia. A study earlier this month showed that McDonalds was the most popular brand for Germans between the ages of 12 and 18.
The December 7-18 Copenhagen talks are aimed at agreeing an international pact to cut carbon emissions and providing money to poorer nations to transfer green technology and help them cope with the ravages of climate change.
McDonalds has in the past come under fire from environmental groups on several fronts, including its use of packaging and deforestation. However, environmental campaigners Greenpeace have also praised the company for efforts to be more environmentally friendly, including introducing refrigerators without harmful chlorofluorocarbons.
A Danish public-service campaign is facing widespread criticism for attempting to raise awareness of domestic violence with an online video game called "Hit the Bitch." The deliberately provocative game lets players "beat" an image of woman by manipulating their mouses, earning extra points for "hitting" her extra-aggressively. It doesn't take an advertising genius to know that when you leave everybody confused you have totally...failed. But this ad has at least got people talking about the rather taboo subject of domestic violence. What do you think?
One of the most talked about and highly-anticipated adverts of the year breaks on UK TV tonight (November 16, 2009).
"Our aim was to create a new advertising campaign that would bring to life Toshiba's brand philosophy of leading innovation,” said Marketing Director at Toshiba UK. Matt McDowell.
“We chose to send a chair on the journey as it is central to the user's experience of Toshiba's products; whether they are watching TV or using a laptop."
Read more at UTalkMarketing
This is very unusual and creative.