Friday 20 November 2009

Space Chair Project

One of the most talked about and highly-anticipated adverts of the year breaks on UK TV tonight (November 16, 2009).
"Our aim was to create a new advertising campaign that would bring to life Toshiba's brand philosophy of leading innovation,” said Marketing Director at Toshiba UK. Matt McDowell.

“We chose to send a chair on the journey as it is central to the user's experience of Toshiba's products; whether they are watching TV or using a laptop."

Read more at UTalkMarketing

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