Tuesday 24 November 2009

廣告101---凡事用心

「在現實世界的pitch,動聽的presentation非常重要。這次同學的習作不能用PowerPoint和任何道具,每一隊只能用一張A1 poster向天星小輪獻計,所以verbal presentation技巧和內容的編排最為重要。

Presentation 首要具說服力和吸引力。說服力在於presentation的內容言之有物、整體結構的連貫性、市場分析的獨特性、策略的創造力、演說者的演說技巧等;而吸引力是具創意的表達,不能單靠嘩眾取寵;真正吸引的演說能成功做到engage audience和stimulate interest兩方面。聽同學做presentations是一個長跑活動。有說服力和吸引力的presentations固然必要,但最後還是誠意、誠意和誠意。出色的東西不是單用眼看和用耳聽的,好的東西更是可以感覺到的。」

----節錄廣告101<凡事用心>

http://ad101hk.blogspot.com/2009/11/blog-post_22.html


何止presentation,我認為每一個設計其實都適用以上條件.
我們的眼睛/腦袋其實就像一張a4 paper,放置的東西很有限,
由其是在這個設計上癮的年代,要記住一個設計,就非是最好的設計也不行.

1 comment:

Thomas Kan said...

Absolutely! 凡事用心! This is what I gave every student on the first day. It's the 'E' in the 'POWER' I gave everyone at the beginning of the term, still remember? Yes - Enthusiasm.
If we are enthusiastic and passionate about what we do, we can do it very well. Thus increasing the chance of success. I wish every one can be passionate about their doings. Thanks.