Apple could soon force users of its products including iPods and iPhones to listen to compulsory advertising.
A patent application filed in the United States suggests that the leading technology firm is considering introducing commercials in order to sell its products at a discounted price. Described in the application as "enforcement routine" software, it is believed the technology would force users to watch or listen to small adverts which they would be unable to skip past. The technology could also require users to answer questions about the adverts in order to ensure they have listened to and fully understood them. (Martin Evans)
A patent application filed in the United States suggests that the leading technology firm is considering introducing commercials in order to sell its products at a discounted price. Described in the application as "enforcement routine" software, it is believed the technology would force users to watch or listen to small adverts which they would be unable to skip past. The technology could also require users to answer questions about the adverts in order to ensure they have listened to and fully understood them. (Martin Evans)
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