Sunday 3 May 2009

Clever ideas




Do you spot the cleverness of these ads?

7 comments:

DDTse said...

Famous novel '1984' '100 Years of Solitude' and 'The three musketeers' now 30% off, haha, funny enough

Thomas Kan said...

Exactly. Clever copywriting isn't it? The cleverness is the simplicity, the humor lies there with just a little twist.
So, there is always an idea with the product in the ad.

DDTse said...

But i think it is again depend on the target audience, how many nowaday people know what the hell are those novel. maybe play the book more well-know such as 'Harry Porter' would be more effective

Thomas Kan said...

You are right. That's why you won't get an "Oriental Weekly" or Sudden Weekly" in Mondadori. If you look carefully, the idea actually plays with the 'quantifiable' titles,it won't work as good with "Harry Potter", you know?

Eddie Lau said...

I agree, good sensitivity & awareness. And also this is the reason why we embrace cultures and celebrate diversity.

DDTse said...

Yes, what I want to say is, other than creativity all those shit we talk about always, we really got to read more and know more to enrich our own data base.

Creative without strategy is art, creative with strategy is advertising, isn't it?

And the approach here is innovative and clever.

And that definitely insightful, I am thinking we can also play with that in more ways when next time we promote something on sale.

For example, the quantity could be the age of the author or the age discount from now ( 2009 ). or anything which can be quantitatively off=]

Thomas Kan said...

Good thinking.
But I wouldn't distinguish art from advertising with strategy, or vise versa. In fact, to a certain extend, modern art (the 'progressive' moments in 19th to 20th C art) carried many notions (strategies if you like). I would say art is a form of creation, and advertising is a commercial practice to persuade.