Exactly. The point is do people 'believe' it? I'll be an idiot if I want to trade off a container of bananas for the can of Pepsi, or the space ride (not to mention the sweat and tears all the way getting me to stepping in the spaceship. So exaggeration is fine, but don't fool your audience. They will laugh at you.
One more thing i think is that, we are not the spaceman or the driver themselves, which means they don really do the ad from our perspective.
Remember the Heineken TVC Thomas has perviously posted? That was exaggerate too, but who give a shit, cause we are guys, we drink, we are happy to see that ads, cause they act like a 'man'
4 comments:
but what Tom? u spot any problems on the ads? being too hard sell? or over-stated?
Let me guess, I don't want to be a stupid like the monkey or the driver.
Exactly. The point is do people 'believe' it? I'll be an idiot if I want to trade off a container of bananas for the can of Pepsi, or the space ride (not to mention the sweat and tears all the way getting me to stepping in the spaceship. So exaggeration is fine, but don't fool your audience. They will laugh at you.
One more thing i think is that, we are not the spaceman or the driver themselves, which means they don really do the ad from our perspective.
Remember the Heineken TVC Thomas has perviously posted? That was exaggerate too, but who give a shit, cause we are guys, we drink, we are happy to see that ads, cause they act like a 'man'
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