Thursday 12 March 2009

Watch these!

Here are some TV ads by Apple. Watch them and let me know your thinking. See what insight you can get from them, and it will lead you to the next Ad rule.

喂! 又冇反應? 係咪讀AD架? (TK13/3)

4 comments:

mike said...

i like the ad in 1984. Because, i get a strong impact from the ad. the ad likely tells us the message of "Mac leads the world into a new centuty".

Wingo said...

i think the first 2 ads are asking people dun be a clone but be the special one. Because at that time, (micosoft/IBM ?) own the market.
and the following 2, are talking about functional things even is talking about style, because the market was shared by both companies.

Thomas Kan said...

not bad, keep it going!

Flora said...

I think the first ad and second ad had not shown its function and only sells what it wants to be done.
The third ad started to show its function.
But the last ad shows its style.
1. Image of "Apple"
2. Function
3. Style