Monday 16 March 2009

Ad-Rule No.11 - The rule of Jump

We all know what it means by "未學行先學走", right?  It's usually a negative comment.  It implies an accepted norm of doing thing step by step.  So if you are "未學行先學走", or even "未學行先學跳", then you are in trouble!

Most people walk on the street, step by step.  So what would happen if you "slide" or "jump" instead of "step"? Answer is simple, either you are in trouble or you will change the way people "move"on the street - Skateboard and Parkour.

The rule of Jump tells us that jump is the simple and universal principle to move people.  Jump refers to a sudden break away from the ordinary, and becoming extraordinary. Jump creates great experience.
So what would you do with your creative thinking?  Step or jump?