Most people walk on the street, step by step. So what would happen if you "slide" or "jump" instead of "step"? Answer is simple, either you are in trouble or you will change the way people "move"on the street - Skateboard and Parkour.
The rule of Jump tells us that jump is the simple and universal principle to move people. Jump refers to a sudden break away from the ordinary, and becoming extraordinary. Jump creates great experience.
So what would you do with your creative thinking? Step or jump?
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JUMP
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