Wednesday 18 March 2009

Questions/Insights from today's 1st presentation session

I found these questions from your presentation, see if you can answer them and find out the insights for your further thinking.

Shelli - Anti Cancer
Q: I can die because of many reasons, having the MPV vaccination cannot solve my fear for death.
Q: Isn't it too early for a 9 year old to take the MPV?
Q: Why can't I wait?
Q: Why it is relevant to me?

Nounze, Jennifer, 3F - Owindo
Q: What are the user insights?
Q: What are the characteristics of light? What can they do?
Q: What can we do about the co-relation of light form and organic form?
Q: What kinds of experience can light offer?
Q: Can light generate emotion?
Q: When there is light, there is shadow. Can we do something about shadow instead of light?

Chu, Sofei, Flora Pun - SkinFood
Q: What are the client's insights?
Q: What are the user insights?
Q: What if I "spread a banana" on your face?
Q: What if my skin turns into an "orange"'s skin?
Q: How do people smell me if Iam an apple?
Q: When is the time my skin feels "hungry"?

Hung YT, Kwok HY, Vicky - YHA
Q: Can I narrow it down to a Single-minded proposition?
Q: Are backpackers truely 唔怕死?
Q: If not , what will they be afraid of?
Q: 摸得到的世界係乜? 摸唔到的世界又係乜?
Q: 乜___(填充)係___(填充)架? e.g. 乜地球係三角架?
Q: How extraordinary will the experiences be with YHA?


K, Wang - Yahoo Auction
Q: What are the user insights?
Q: What is a web addict? What do they do? What are their characteristics?
Q: What do people want when they are shopping?
Q: Why do they go e-shopping? Except for convenience?
Q: What are missing in the shopping world that might be sold on line?
Q: Why is e-shopping (Yahoo auction) relevant to me?

Law Yu-fai - Consumer Power
Q: What are the client's insights?
Q: What are the user insights?
Q: Why do people need to buy?
Q: What can stop them from buying?
Q: Have you heard about "I buy, therefore I am!" ?
Q: Is the act of buying a sin?
Q: How about buying wisely?
Q: What is the win/win situation for consummerism?

Faye - Garden Life Bread (GLB)
Q: What are the client's insights?
Q: What are the user insights?
Q: What is the lifestyle today compared to that in the 60s?
Q: What is the uniqueness of GLB? Or is there any?
Q: Why should I choose GLB, when there are so many choices from fresh bread providers?
Q: How can GLB differentiate itself from fresh bread?
Q: How can you guarantee that people will choose GLB to make sandwiches?

Zoe - Bone Marrow Donor Registry
Q: What are the client's insights?
Q: What are the user insights?
Q: Why is it relevant to the target audience?
Q: What is the need of the TA to donate?
Q: If it's painful, why should I bother?
Q: What can I do about the matching in a positive way to attract our TA?

Rachel, Zita Leung - WWF
Q: What is the design problem?
Q: What is the role of Ad?
Q: Who is the target?
Q: What is the USP?
Q: What exactly are we doing? Protect the ocean? or endangered fishes?

Chow Lok-hang, Meao, Tse-ying - WWF
Q: How can I improve the idea, to create stronger impact and originality?
Q: 放屁都关我事有冇得林?

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