Don't just focus on one idea, and it's not wise at this stage to lock in your idea and all you did were variations of the same proposition. Try open new routes for development. So what will happen to the receivers without the product? What will happen to the donors? and vice versa.
Use the suggestion we discussed. and elaborate on that. The before situation doesn't necessarily be "unpleasant" but rather it could be "very happy" - So how come people are happy before they receive blood donation?
Yauling/Peggy
Don't bother about the execution at this stage, all you need is ideas. If the quotes are difficult to digest and stimulate your imagination, try using the book itself. Examine the unique features of a book and try explore with them to generate ideas. Is there an idea in showing what happens with books in the ad? or without them?
Brian/Wah
You need to visualize your ideas. How Cantonese opera is among us? Is there an idea showing what happens with Cantonese opera in our daily lives? Use the example of the supermarket receipt as a starting point to explore what you can do. Be imaginative and manipulative to turn traces of cantonese opera into interesting ideas.
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