The reason why so many people like to watch girls competing with each other beacuse they appeal to the audience that they are real, their experiences, their emotions, the behaviors, their words, their looks...
Real life are most interesting and compelling than advertising.
The rule of Topicality tells us that if you can create ad that builds around current topics, it sells! In other words, if you can make ads like news, you will have the most powerful advertising technique working for your brand. In short, make it newsworthy!
Take a deeper look of the Benetton campaigns, you surely know what topical ad can do and how they connect you with an authentic dialogue to the world. Topics were newsworthy which draw your attention immediately!
2 comments:
Making ads based on current news topic, with no doubt, it creates an impact and respond immediately.
But just one question, would the campaign or ads last long? can it be changeable, sustainable?
If A.I.R. are our bigger concern, why should we bother about sustainability?
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