We talked about getting ideas by showing what happens With the product (Stone No.8), and we also talked about getting ideas by showing what happens Without the product (Stone No.9). So what about joining the two stones together? Here you go -
Stone No.10 - Is there an idea in showing what happens With and Without the product in the same ad?
It is like a "Before" and "After" shown side by side. Or in the form of "Problem" and "Solution". I bet you have seen this kind of ad before. However, I'm not saying you should follow literally, but use it as a stepping stone to trigger your ideas. Like the Kiminomoto ad I showed you, it is a good example of showing what happens with and without the product in the same ad. And if you are still not sure, here is another example. Zoom in the right bottom corner of the last two lines of body copy and you will be amazed by the typographic handling to reinforce the product benefit of Range Rover.
So think about it and try applying this to get your ideas. What happens with and without blood (or donors, or blood pack, or...) on the same ad? What happens with and without LUSH (or the effect of using LUSH) on the same ad? What happens with and without Chinese chess on the same ad? What happens with and without Chinese opera (or the influence of it) on the same ad? What happens with and without CNY... Hope to see some exciting ideas tomorrow ;)
