So what's the insight here? Well, follow this simple logic: if laughter can make our lives better, and if advertising is persuading us that their products can make life better, then how about making some laughters in advertising? They should work better :)
The rule of Humor tells us that humor can make the viewer like your ad. Because it requires an actual participation of the viewer, then it is more likely that the viewer can remember it.
Example:
Can you find some more examples and post them here?
3 comments:
http://www.youtube.com/watch?v=iMSv9L4_DhI
XBOX
Good! And we can see the difference in using humor in different places
Electrolux
http://www.youtube.com/watch?v=RsbE8Rv_OL0&NR=1
Mentos
http://www.youtube.com/watch?v=WsqtB4K4c4Y&NR=1
http://www.youtube.com/watch?v=D3zzoDaioQo&NR=1
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