Getting ideas

Stone No. 9 - Is there an idea in showing what happens without the product?

The example shown here is an ad for a piles ointment. Insight: For people who suffer from piles, sitting on a bicycle seat is horrible.

This is like showing the "before" without showing the "after" (As I suggested Gigi). You have to see from the eyes of the TA and emphasize how it "feels" without the help of the product.

So what ideas can you get by showing what happens without the chess? What happens without Cantonese opera? What happens without LUSH products?  What happens without  XTC ice-cream?  What happens without creativity (61382A)? What happens without snacks? What happens without books? What happens without blood? What happens before the CNY? etc.