Stone No.7 - Is there an idea in something that's happening around you?
Ideas are around us. If you are open and observant, you'll find the humor and the fun of things.
Example: John West and Volvo. John West is a canned fish and seafood.
Stone No. 8 - Is there an idea in showing what happens with the product?
This is like showing the product in use. Or this is more like showing the "after" without showing the "before". The Nugget example is self-explanatory. source: Ad Forum
Nugget is a shoe polishes.
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