A - The execution of the ad looks like a movie trailer, naturally it draws attention. The message is self explained, we know what's it talking about.
I - The story is engaging, with stunning experience of an accidence shown right in front of the viewers, we have no excuse not wanting to know what will happen next.
R - It's frightening. We are pretty scared too. So we believe that speed driving can create big mess.
Wednesday 15 April 2009
SPEED WARNING ADVERT
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2 comments:
I think this ads also showing how guilty u would be!
fast driving doesn't affect yourself alone, but u kill somebody else, which affect their family and all... and lastly... yourself, how would u sleep well for the rest of your life?
u don just get kill and end... but u suffer for the entire life.
Absolutely DD.
I'd like to tap it into the 'R' which I've been trying to show to all members its importance when designing their ads.
To rephrase your words, it 'responds' to our guilt and fear of wasting the lives of our loved one on the road. Then we will take it seriously (respond) to drive safe to prevent this happens to us.
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