1. Ambient Ad ideas A -will people know what the ad is talking about? If I were a foreigner, I would have difficulty understanding the Chinese characters (or why 'WOW') A - why are you so sure it can arouse their attention?
I - So what is the interesting bit of these ambient ideas. Is the music enough to hook the viewers to stay interested in the ad?
R - What do you want me (your audience) to respond? What's in it for me?
Print ad ideas A - Will the audience aware of the manipulation of the paintings? Even if they do, what's the relevance to the parade in HK? Apart from giving a strange feeling of putting some 'HK' elements in the paintings (ideas 1-4), will people know what's it all about? What clue will it need in order that people will know the missing figures in the paintings have actually gone to the parade? (ideas 5-8)
I - Will they be interested?
R - Where have all the characters in the painting gone? For what? Gone to parade? How will the audience know? If so, in what way does the ad implies why all the characters are attractied to the parade?
Mike, try pick up other insights to develop new ideas. Since you are promoting "Fa Che", so can you do something with the 'cars'? What could be done with the cars on the street, so that people can associate them with 'Fa Che'?... and the associate them with the parade? Think about this!
3 comments:
Hi i am mike. That are my iedas.
can you give me comments?
Thanks Mike.
I'lll try to feedback on A.I.R.
1. Ambient Ad ideas
A -will people know what the ad is talking about? If I were a foreigner, I would have difficulty understanding the Chinese characters (or why 'WOW')
A - why are you so sure it can arouse their attention?
I - So what is the interesting bit of these ambient ideas. Is the music enough to hook the viewers to stay interested in the ad?
R - What do you want me (your audience) to respond? What's in it for me?
Print ad ideas
A - Will the audience aware of the manipulation of the paintings? Even if they do, what's the relevance to the parade in HK? Apart from giving a strange feeling of putting some 'HK' elements in the paintings (ideas 1-4), will people know what's it all about? What clue will it need in order that people will know the missing figures in the paintings have actually gone to the parade? (ideas 5-8)
I - Will they be interested?
R - Where have all the characters in the painting gone? For what? Gone to parade? How will the audience know? If so, in what way does the ad implies why all the characters are attractied to the parade?
Mike, try pick up other insights to develop new ideas.
Since you are promoting "Fa Che", so can you do something with the 'cars'? What could be done with the cars on the street, so that people can associate them with 'Fa Che'?... and the associate them with the parade? Think about this!
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