Copy write 1: Yeah, yeah, I know it is unfair, the rue is, fur only looks good on them! Copy write 2: Fur has once been a trend, but brutality has never. We would like to see your first skill, lady!
Copy write 3: Down jacket offer you a lighter, cheaper, warmer and cooler outfit, Don't be such a dummy, dude!
All with the slogan: Make fur a history
I heard 3 years students have to do a campaign of anti-fur. So I also make some stupid posters just for fun.
As I am recently crazy about copywriting, so I tried to use a simple picture instead of a bloody one with a sentence of words to bring out the message, telling people fur wearing is just not cool!
4 comments:
Brilliant! DD.
At first glance, I thought someone has just posted some ideas for sharing.
I'm impressed by the interplay between the visual and copy.
You might consider simplifying them, e.g.
Ad 1 - It only looks good on them -make fur a history!
Ad 2 - Be a sexier woman! - make fur a history!
Ad 3 - Be a sexier man! (or Bare shoulders for men!) - make fur a history! ;)
Thanks for giving up such valuable opinions, Tom.
But I am wondering how we should make use of the copy writing, what I mean is.. is there any rules or something?( I know there are no rules really... guide maybe? )
In the past, wording always go first, and now we mostly prefer visuals. However, I can still see some kind of brilliant work from 90% wording ads. example like the campaign ''we try harder'' by Avis.
We cannot neglect the power of text, but how to make a balance in an ad. Thanks=]
Yes words are very important in an ad, despite the saying that 'a picture worth a thousand words'. The question of whether ad should be visual or textual, IMO, really depends on the need. We have got used to the accusation that people don't read today, this is a visual world and the word is dead, something like that. Well, this may be a phenomenon of the advance in technology, but still many people are reading on the internet, through websites, blogs, emails, social networks, etc. Even the search engine requires input of words, we can't use pictures to search topics, can we?
Just like people predicted 'the end of print' when the WWW came out, we were told that the internet and ebooks would replace paper and magazines but magazines and books are still around and flourishing. So what does it tell us in advertising, will it be dominated by visual or words? Simply take away the words in an ad, what will be left?
So you are right, words are powerful. It's a pity that many of us only think of visual approach in advertising, it is ashamed to make words an afterthought!
To me there is no difference with copywriting and writing. If you can write stories, you can write letters, you can write emails, you can write scripts, you can write TV drama, you can write lyrics, poems, blogs, books... of course, you can write advertising copy. I emphasize 'stories' here because they are the 'substance' of all that we write. Without story, our words will become superficial. How to write story? Then we need to experience life...
Thanks for your time and long responding Toms, really appreciated that.
Personally, Words sometime touch me beyond picture, that s after all the most basic tool for communication, isn't it.
Thanks and have a nice dream!
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