Learning by doing

This reminds us how things work in design.
Ideas don't just come and happen. They require some form of "seduction". The best way to trigger ideas is through exploration. Today I have seen it happened, and I'd like to call for everyone here to really start explore your ideas and do the testing before you get any workable direction.
I'm happy to see them working today:

in Zita/Amy's group
The images and movies are a good starting point, you've got the esence of exploring your basis concept of "what could I do with the snack in the ad?" Please follow this line and experiment with the many possibilities of manipulating the snacks. Just start with a 5 sec short movie (gif animation) to see how it goes.

in Wingo/索子's group
The reference is good, and I think you should be confident by now to explore what you can do with the product name. Please go out and search for any possibility to visualize, interpret, represent, the course code by all means and make them into short film, say 10 sec each. Then see what you can do from there.

I'm not as happy to see them not working:
in Fung/Die
Your sketches are fine, but please focus on one and explore to its full potential. As suggested, what can you do with the chess? - to stimulate the response of your TA that Chinese Chess is among us and not only among us, but it's doing a clever job, so that people might have good association with it, and hence willing to try playing it.

in AuWing/Terence/Patrick's group
Please use your intuition. This is a powerful word. All great art and design are a result of the intuitive thought of their creators. They don't need to argue with us or give us any reason, they just believe that it should happen. So what can you do with the zebra/color/pattern? Think wild and do not follow a linear thinking pattern, think of the response of your TA, what do you want them to do?

in Flora/Yung's group
You said you know what I meant, then prove it!

in Peggy/Yauling's group
"Reading can be anything" how does it sound to your TA? What would they response? Build up your idea using the analogy of shopping mail I talked about. Explore your ideas through images, movie... So what can you do with the toilet wall? the esculator?

For Mike
If you are dry up, think different! think opposite! Is it necessary to show the parade with 花車? What else can you do? Use the role play like my example of what could be expected for a person wanting to visit Taipei in a bookshop to identify insights.

For Gigi
Really need to face the problem, not running away from it, or pretending to have solved it by neglecting the obvious problem. Please do another round of idea generation as suggested and explore your ideas by 'doing' them. E.g. What can you get from wearing mask? Show me, with pictures.