In Japan it's not unusual to come across outdoor street events promoting one brand or another. However, about a year ago, Microsoft Japan caused a bit of a sensation when it initiated the "Big Shadow" project in the Shibuya area of Tokyo. Shibuya is a part of town that's especially popular amongst people 15-35—ideal targets for the product spotlighted at the event, theBlue Dragon video game for the XBox 360.
In the game, the main character has control of a giant shadow that is able to fight and defeat enemies. To give people a sense of the game, Microsoft projected enormous shadow creatures on the wall of a building in a high traffic area, and passers by were invited to use their own shadows to interact with them. Simultaneously, Microsoft made it possible for people to access and control projected shadows from their computers at home—all in real time.
The event and website were awarded a gold medal in the interactive campaign category of the Tokyo Interactive Ad Awards.
1 comment:
I have been impressed by the campaign too.
Not only AIR.
But Innovative, original, and breath-taking!!!
Post a Comment