“We’re taking cues from reality TV and are combining it with edgy and exciting entertainment to create a pioneering new genre of online TV show that innovates in the world of sport.”
Andrew Walker, VP, Global Marketing and Communications at the WTA said, “Sony Ericsson has been a innovative partner of the WTA since 2005 and we’re delighted they’re bringing this original idea to women’s tennis. It is an exciting way for fans to interact with the players and also a great opportunity to bring a new audience to the sport.”
Xperia™ Hot Shots goes live on YouTube™ in March 2011. For more information or to follow the updates sign up at facebook.com/xperiahotshots
Sony Ericsson Hot Shots: Shades of Sharapova's "I Feel Pretty"? (via brandchannel)
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