Tuesday 15 March 2011

How Dulux gave the world a colourful makeover

Paint manufacturer Dulux has big global ambitions – it wants to teach the world to use more colour. So, with advertising agency Euro RSCG, it created the award-winning Let’s Colour campaign. A global communications platform that saw the brand regenerate grey, graffiti-covered corners of the world. The resulting documentary scored 400,000 hits in just four weeks.
How Dulux gave the world a colourful makeover

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