Tuesday 2 February 2010

Ralph Lauren Garners Mobile Marketing Accolades (via brandchannel)

Ralph Lauren Garners Mobile Marketing Accolades (via brandchannel)

With all the buzz about today's youthful brands, it's nice to see Ralph Lauren, a forty-year-old brand, figure out how to appeal to a contemporary audience. One of the best ways to do that is reach the audience where they live – on their phones.
Clothing retailer Ralph Lauren has just been named "2009 Mobile Marketer of the Year" by Mobile Marketer because of the company's breakthrough, innovative use of mobile advertising and marketing.
Read the story.

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