Tuesday 2 February 2010

Lady Gaga: The Next Madonna Of Music Brands? (via brandchannel)

Lady Gaga: The Next Madonna Of Music Brands? (via brandchannel)

... This past year, Lady Gaga took the music industry by storm with an album that spawned four Number 1 hits. She also led digital music in 2009 with sales of more than 15 million downloads ...

... Lady Gaga does something else exceedingly well – she leverages her personal brand via digital media to the hilt. She is a sensation on YouTube, has had over 320 million plays on MySpace, and is an iTunes superstar. What's more, Lady Gaga is a commercial property...

If brand has a personality, Lady Gaga certainly has both. Read more at the above link.

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