McCann Erickson were challenged to develop a creative platform that: supported MasterCard’s sponsorship of the UEFA Champions League; take into account the brand’s ‘Priceless’ brand positioning and creative approach; offer a fertile territory for all elements of the marketing mix; and, put the company’s 14-year association with the event on a more emotive and consumer-oriented footing...
For a football fan, being present at the game during these moments of joy, tension, heartache, elation and frustration is utterly priceless...
Thursday, 25 February 2010
Mastercard UEFA Champions League advert
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