Armani Offends, But Also Makes Amends (via brandchannel)
As we talked about naming in the brand building steps today, this is worthy noting.
Who could ever forget the Chevy Nova urban branding legend of the car that translates to “no go” in Spanish? And then there was the Nike snafu of 1997 when the brand recalled a shoe with a flame logo and a word resembling “Allah” in Arabic script. That followed Reebok’s naming uh-oh with its Incubus sneaker, meaning demon.
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