Sunday, 28 February 2010
Thursday, 25 February 2010
Mastercard UEFA Champions League advert
McCann Erickson were challenged to develop a creative platform that: supported MasterCard’s sponsorship of the UEFA Champions League; take into account the brand’s ‘Priceless’ brand positioning and creative approach; offer a fertile territory for all elements of the marketing mix; and, put the company’s 14-year association with the event on a more emotive and consumer-oriented footing...
For a football fan, being present at the game during these moments of joy, tension, heartache, elation and frustration is utterly priceless...
Beatbullying 'Cyberbullying' advert
The campaign promotes CyberMentors, which is an online service for young people who are being bullied, where they can discuss their situation and receive help, support and advice from people their own age.
Monday, 22 February 2010
Stop The Traffik 'Dinner' advert
The films form a key focus for the organisation’s ‘Start Freedom’ campaign that aims to make people realise that trafficking is an issue that affects everyone – and that it’s happening right on their doorstep, no matter where they live. The objective is to raise awareness and educate people about human trafficking and drive people them sign up and get information at startfreedom.org.
Monday, 15 February 2010
科學家認 15年來沒暖化
英國東安格利亞大學氣候研究小組前主管瓊斯（ Phil Jones），去年被揭發竄改氣候暖化的數據之後，前天坦承過去 15年的統計數字都沒有顯示全球暖化，並說中世紀時的地球可能比現時還暖，暗示全球暖化未必涉及人為因素。
英國《星期日郵報》
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美國佬想促銷環保產品既把戲?
英國《星期日郵報》
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美國佬想促銷環保產品既把戲?
Sunday, 14 February 2010
Thursday, 11 February 2010
Tuesday, 9 February 2010
Monday, 8 February 2010
MILK+ 演員招募
招募以下角色:
複製人、機械人、阿凡達
即興表演者、性活躍分子、愛滋病活躍分子
lover boys，lover girls…
女人、男人、雙性人、中間人
不需要暴露演出﹗
必須有豐富想像力，大膽，吸引!!!
MILK+，一個融合性、藥物及變種病毒的表演將2010年3月27日晚上九時至十一時於錄映太奇隆重獻上。
與展覽《Techno(sexual)-bodies》 同期進行，MILK+ 齊集藝術家鄭淑麗(聞名於日本科幻色情電影I.K.U.), Katrien Jacobs (聞名於libidot.org) 與梁學彬 (聞名於其媒體藝術作品「東方婊子」)將錄映太奇化身為反烏托邦的科幻場景，展出誘惑、頹廢與墮落等故事脈絡，將你帶進2050年的性愛境界。 帶來性興奮之餘，再次喚醒大眾對愛滋病傳播的關注。
我們邀請你踴躍參與是次演員招募!
請聯同個人資料,網頁及興趣電郵至casting@milk-56k.com
報名截止日期: 二月二十日
試鏡日期 (只接受預約): 二月二十七日
//連結//
facebook活動網址:
http://www.facebook.com/event.php?eid=347517893760
錄映太奇facebook群組:
http://www.facebook.com/group.php?gid=6109881914
Sunday, 7 February 2010
Saturday, 6 February 2010
香港這個最後品牌 陶傑
有中國人的地方，最流行的濫名詞，就是「品牌」。
中國人在任何時候，都熱衷於建立自己的「品牌」。這也品牌，那也品牌，眼見人家的卡地亞、LV、Gucci，二十年來賺光了大陸自由行暴發戶的錢，許多人午夜夢迴想一想就有氣：憑什麼只配洋鬼子的品牌，賺中國人的血汗錢，中國的廉價工廠，難道只能為外國品牌生產血貨，釘一個標籤，利潤十倍，全都滾滾流進了法國和意大利人的口袋。
問得真好。然而什麼是品牌？Brand這個字，中譯都算有點常識，一個牌子，要有品才有牌，其中品在牌之上。
READ MORE
中國人在任何時候，都熱衷於建立自己的「品牌」。這也品牌，那也品牌，眼見人家的卡地亞、LV、Gucci，二十年來賺光了大陸自由行暴發戶的錢，許多人午夜夢迴想一想就有氣：憑什麼只配洋鬼子的品牌，賺中國人的血汗錢，中國的廉價工廠，難道只能為外國品牌生產血貨，釘一個標籤，利潤十倍，全都滾滾流進了法國和意大利人的口袋。
問得真好。然而什麼是品牌？Brand這個字，中譯都算有點常識，一個牌子，要有品才有牌，其中品在牌之上。
READ MORE
Friday, 5 February 2010
Google and Cadbury revealed as the UK’s most ‘engaging’ brands
"...Google has topped a new poll revealing the top 10 most engaging brands in the UK, with Cadbury coming up a close second. ..."
Read more at UtalkMarketing
Read more at UtalkMarketing
Facebook replaces teen blogs?
"...Much of the communication between young people now takes place on mobile devices, which don't lend themselves to long-form writing..."
Read more at UtalkMarketing
Read more at UtalkMarketing
Antoine+Manuel Graphic Village Exhibition情人節前最後召集
分享至愛相片，贏取名設計師精美水杯一隻
由香港設計中心主辦，於香港文化博物館舉行Antoine+Manuel Graphic Village 展覽會 展期將延長至2010年2月17日。自去年11月28日起，參觀人數已突破三萬人次，市民對展覽會反應十分熱烈，備受各方讚賞。 把握最後機會，體驗法國設計雙雄Antoine Audiau 和Manuel Warosz的得意平面設計作品。參觀者於2月底前將心水相片上載至Antoine+Manuel Graphic Village 的facebook社交網，首200名可免費贏取名設計師精美咖啡杯杯一隻。為您至愛在情人節送上一點驚喜。
參加方法： 登入facebook，搜尋「A+M Graphic Village」，上載相片。得奬者將獲個別通知領奬。
LINK: https://webmail.vtc.edu.hk/exchweb/bin/redir.asp?URL=http://www.facebook.com/%23!/pages/AM-Graphic-Village/217845983854?v=info
有關展覽詳情和開放時間 (農曆年初一及二休館)，請登入hk.heritage.museum或致電2180 8188查詢。
由香港設計中心主辦，於香港文化博物館舉行Antoine+Manuel Graphic Village 展覽會 展期將延長至2010年2月17日。自去年11月28日起，參觀人數已突破三萬人次，市民對展覽會反應十分熱烈，備受各方讚賞。 把握最後機會，體驗法國設計雙雄Antoine Audiau 和Manuel Warosz的得意平面設計作品。參觀者於2月底前將心水相片上載至Antoine+Manuel Graphic Village 的facebook社交網，首200名可免費贏取名設計師精美咖啡杯杯一隻。為您至愛在情人節送上一點驚喜。
參加方法： 登入facebook，搜尋「A+M Graphic Village」，上載相片。得奬者將獲個別通知領奬。
LINK: https://webmail.vtc.edu.hk/exchweb/bin/redir.asp?URL=http://www.facebook.com/%23!/pages/AM-Graphic-Village/217845983854?v=info
有關展覽詳情和開放時間 (農曆年初一及二休館)，請登入hk.heritage.museum或致電2180 8188查詢。
Thursday, 4 February 2010
Brief recap of my CW Class today
Here are the contents covered today:
- Understanding the copy brief.
- Basic detail/Overview/Background/Target Audience/Core Message/USP/Creative direction/Persuasive body copy.
Here are the keywords which you should remember:
Discussion/analysis/sharing/RVJ/creative strategy/copy based/target audience/core message/headline/subhead/body copy/jargon/compelling/reassurance/push/incentive/A.I.D.A./A.I.R./USP/benefit/“So What?”/break rules
...and here are the ad examples for reference to the copy brief:
- Understanding the copy brief.
- Basic detail/Overview/Background/Target Audience/Core Message/USP/Creative direction/Persuasive body copy.
Here are the keywords which you should remember:
Discussion/analysis/sharing/RVJ/creative strategy/copy based/target audience/core message/headline/subhead/body copy/jargon/compelling/reassurance/push/incentive/A.I.D.A./A.I.R./USP/benefit/“So What?”/break rules
...and here are the ad examples for reference to the copy brief:
Tuesday, 2 February 2010
The Lessons of Lady Gaga
With digital dominance, business savvy, a niche-busting sound and 1,001 wardrobe changes, she is a new model for success.
Read the full story at the Wall Street Journel Digital Network.
Read the full story at the Wall Street Journel Digital Network.
Lady Gaga: The Next Madonna Of Music Brands? (via brandchannel)
Lady Gaga: The Next Madonna Of Music Brands? (via brandchannel)
... This past year, Lady Gaga took the music industry by storm with an album that spawned four Number 1 hits. She also led digital music in 2009 with sales of more than 15 million downloads ...
... Lady Gaga does something else exceedingly well – she leverages her personal brand via digital media to the hilt. She is a sensation on YouTube, has had over 320 million plays on MySpace, and is an iTunes superstar. What's more, Lady Gaga is a commercial property...
If brand has a personality, Lady Gaga certainly has both. Read more at the above link.
... This past year, Lady Gaga took the music industry by storm with an album that spawned four Number 1 hits. She also led digital music in 2009 with sales of more than 15 million downloads ...
... Lady Gaga does something else exceedingly well – she leverages her personal brand via digital media to the hilt. She is a sensation on YouTube, has had over 320 million plays on MySpace, and is an iTunes superstar. What's more, Lady Gaga is a commercial property...
If brand has a personality, Lady Gaga certainly has both. Read more at the above link.
Lady Gaga On Her Grammy-Nominated Album The Fame Grammy 2010
Lady Gaga is such a unique performer that The Wall Street Journal gushes, "She could be the next Madonna."
More on Rugby’s 360-degree mobile commerce strategy
The Rugby Make Your Own application is truly something unique in terms of the experience that it provides users.
The application was a first of its kind within the Ralph Lauren family of innovative lifestyle marketing. Consumers can make their own Rugby directly from their iPhone or iPod touch and share the style and buy it.
Consumers can customize their own Rugby with patches, share and order their Rugby styles within the application.
The application followed the successful launches of http://www.rugby.com and http://m.rugby.com.
The application is meant to serve as a 360-degree retail innovation platform that engages with consumers through mobile, in-store kiosks and outdoor display content in store windows, and online.
Also, Rugby stores in New York and San Francisco have an interactive store window where pedestrians walking the streets are encouraged to stop and create their own Rugby or browse the gallery of Rugbys created by users of the iPhone application.
Much like the iPhone experience, users just drag and drop by swiping their hands over the store window and can buy Rugbys by swiping their credit cards.
In April, the preppy retailer launched an iPhone-optimized site for Rugby.com, the site for its sporty line of Rugby apparel.
Like the existing WAP site that is optimized for all other mobile devices, the iPhone site lets consumers browse and buy all products that are available on Rugby.com.
Mobile advertising drove consumers to the mobile site and application.
The application was a first of its kind within the Ralph Lauren family of innovative lifestyle marketing. Consumers can make their own Rugby directly from their iPhone or iPod touch and share the style and buy it.
Consumers can customize their own Rugby with patches, share and order their Rugby styles within the application.
The application followed the successful launches of http://www.rugby.com and http://m.rugby.com.
The application is meant to serve as a 360-degree retail innovation platform that engages with consumers through mobile, in-store kiosks and outdoor display content in store windows, and online.
Also, Rugby stores in New York and San Francisco have an interactive store window where pedestrians walking the streets are encouraged to stop and create their own Rugby or browse the gallery of Rugbys created by users of the iPhone application.
Much like the iPhone experience, users just drag and drop by swiping their hands over the store window and can buy Rugbys by swiping their credit cards.
In April, the preppy retailer launched an iPhone-optimized site for Rugby.com, the site for its sporty line of Rugby apparel.
Like the existing WAP site that is optimized for all other mobile devices, the iPhone site lets consumers browse and buy all products that are available on Rugby.com.
Mobile advertising drove consumers to the mobile site and application.
Ralph Lauren Garners Mobile Marketing Accolades (via brandchannel)
Ralph Lauren Garners Mobile Marketing Accolades (via brandchannel)
With all the buzz about today's youthful brands, it's nice to see Ralph Lauren, a forty-year-old brand, figure out how to appeal to a contemporary audience. One of the best ways to do that is reach the audience where they live – on their phones.
Clothing retailer Ralph Lauren has just been named "2009 Mobile Marketer of the Year" by Mobile Marketer because of the company's breakthrough, innovative use of mobile advertising and marketing.
Read the story.
With all the buzz about today's youthful brands, it's nice to see Ralph Lauren, a forty-year-old brand, figure out how to appeal to a contemporary audience. One of the best ways to do that is reach the audience where they live – on their phones.
Clothing retailer Ralph Lauren has just been named "2009 Mobile Marketer of the Year" by Mobile Marketer because of the company's breakthrough, innovative use of mobile advertising and marketing.
Read the story.
Armani Offends, But Also Makes Amends (via brandchannel)
Armani Offends, But Also Makes Amends (via brandchannel)
As we talked about naming in the brand building steps today, this is worthy noting.
Who could ever forget the Chevy Nova urban branding legend of the car that translates to “no go” in Spanish? And then there was the Nike snafu of 1997 when the brand recalled a shoe with a flame logo and a word resembling “Allah” in Arabic script. That followed Reebok’s naming uh-oh with its Incubus sneaker, meaning demon.
As we talked about naming in the brand building steps today, this is worthy noting.
Who could ever forget the Chevy Nova urban branding legend of the car that translates to “no go” in Spanish? And then there was the Nike snafu of 1997 when the brand recalled a shoe with a flame logo and a word resembling “Allah” in Arabic script. That followed Reebok’s naming uh-oh with its Incubus sneaker, meaning demon.
Nokia’s introduction to user experience
User experience is one of the most important success factors of a mobile application, according to Nokia, which created a web section that describes the benefits of a good user experience, which also provides links and resources with more detailed material.
Have a look and go throught the interactive section and know more about experiential design.
Have a look and go throught the interactive section and know more about experiential design.
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