In this video interview, Internet marketing expert Matt Bailey contends that all you need to know about writing for the Web and to get ranked in the search engines was written in 1935 by the classic volume, The Elements of Style, by Willam Strunk, Jr. and E.B. White.
Bailey gives some examples from the book that define good writing, such as:
Write with nouns and verbs instead of with adjectives and adverbs.
Avoid the use of qualifiers.
Don't overstate or overwrite.
Use orthodox spelling.
Don't use awkward adverbs.
Avoid fancy words.
Plain writing, Bailey says, will resonate with the searchers...
- Web Marketing Today
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