Monday, 28 February 2011
Friday, 25 February 2011
NFP Critique - 2
The critique continued today...
5. Carman/Charlotte - Breakfast
Why is it for the Health Department? What's love got to do with breakfast? Would it be more natural to talk about love in breadfast? or Breadfast with love? or Love and Breadfast? or Loving your breadfast? or Love is Breadfast? What benefit will your TA get? (What's in it for me?) How do you engage them? Any insight from the love distance project? http://www.lovedistance.jp
6. Shela - Crumbs
What is the positioning of the brand? How to engage your TA with the USP? Why fairy tales? Is there any logical co-relation between your Froyo and fairy tales? Is twisting a fairy tale "surprising" enough to motivate your customers? What is/are the benefit(s) people will get? (What's in it for me?) Have you consider an event? What is more important problem to solve - your advertising strategy? or the visual graphics?
7. Ellen/Annie - Muji
Does Muji have a problem with their brand? Are they not selling well? Do people not know about the brand? and their philosophy? What makes you think Muji need to build their brand? For those who want conspicuous consumption, why do they need to switch to Muji? (What's in it for me?) In other words, is the Muji lifestyle the only way of living to fight for? Why is the mobile ad reference so successful? Can you do something with similar effect to drive your audience? (What's in it for me?)
8. So-hey/Yan - 港孩
Why St.Stephen School? Why do they need to take the social responsibility? (What's in it for me?) What is your design problem? WHat is the RoA? How do you engage the working parents? What are their needs/problems? What opportunity can the 港孩 problem give?
Thanks everyone for your participation and I appreciate your preparation. I suggest each of you to examine and review your work carefully. Be honest and really dig out the opportunities and avoid going social /online for the sake of doing online advertising. The idea is to engage, not to advertise when we talk about using social media.
5. Carman/Charlotte - Breakfast
Why is it for the Health Department? What's love got to do with breakfast? Would it be more natural to talk about love in breadfast? or Breadfast with love? or Love and Breadfast? or Loving your breadfast? or Love is Breadfast? What benefit will your TA get? (What's in it for me?) How do you engage them? Any insight from the love distance project? http://www.lovedistance.jp
6. Shela - Crumbs
What is the positioning of the brand? How to engage your TA with the USP? Why fairy tales? Is there any logical co-relation between your Froyo and fairy tales? Is twisting a fairy tale "surprising" enough to motivate your customers? What is/are the benefit(s) people will get? (What's in it for me?) Have you consider an event? What is more important problem to solve - your advertising strategy? or the visual graphics?
7. Ellen/Annie - Muji
Does Muji have a problem with their brand? Are they not selling well? Do people not know about the brand? and their philosophy? What makes you think Muji need to build their brand? For those who want conspicuous consumption, why do they need to switch to Muji? (What's in it for me?) In other words, is the Muji lifestyle the only way of living to fight for? Why is the mobile ad reference so successful? Can you do something with similar effect to drive your audience? (What's in it for me?)
8. So-hey/Yan - 港孩
Why St.Stephen School? Why do they need to take the social responsibility? (What's in it for me?) What is your design problem? WHat is the RoA? How do you engage the working parents? What are their needs/problems? What opportunity can the 港孩 problem give?
Thanks everyone for your participation and I appreciate your preparation. I suggest each of you to examine and review your work carefully. Be honest and really dig out the opportunities and avoid going social /online for the sake of doing online advertising. The idea is to engage, not to advertise when we talk about using social media.
Thursday, 24 February 2011
NFP 1st Critique
The critique went well today. Just a brief recap of some of the questions for your consideration:
1. Emily/Gap - Choice
Need spell out your core message, Choice is life? You deserve a better choice? or Alternative way of life? What are the benefit? (What's in it for me?)
Please redefine your TA. Youngsters? So that they are more ready to online channels? Is magazine a good medium? Need to justify the costing. How will it survive? Why Mr Pon Yat Ming - if he is not used as a credential?
Will it turn out to be a social advertising promoting the core message?
2. Puiz/Rocky - Supper Moment
How much do you know about the band? Do you have a deep interview with them? Have you followed them in their gigs? How do you define their music style? Folk rock? Acoustic? What music genre do they belong to? Who is their target audience? What are they like? How can you develop a concept with their participation? What is the USP? What are the limitations of an indie band? What benefit can you provide in your promotion? (What's in it for me?)
3. Ma/Wong - Laughter Yoga Club
Laughter is contagious? or Laughter is fundamental to health? Is the app a good media to engage people in the process? How? Have you thought about some social events? Like the T-Mobile Dance?
4. Siu Sheung - BYOB
Why people refuse to bring their own bags? What are the benefits they will get if they do? (What's in it for me?) How playful your idea is? What AR possibilities are out there? Why should they bother about planting trees? Do you need to tell them what they have already known? or in fact just a simple click to turn them on will do? and what will it be?
5. Ricky/Fan/Lan - HK Tramways
What is the RoA? Who is your TA? Why 食字? What is your USP? Is "slow" a counter living philosophy to develop? How do you play around with it? What are the benefits for your TA? (What's in it for me?) Why video? Why don't you use the tram itself? Tram stops? Is there any other opportunities - event so to speak, to match the tone and manner?
6. AU - No Tobacco Day
Everybody knows smoking is dangerous but how to persuade the smokers to quit smoking for only one day? What is the benefit they will get? (What's in it for me?) Will they be touched with your video? Will they see it as another threat (with those disgusting images)?
1. Emily/Gap - Choice
Need spell out your core message, Choice is life? You deserve a better choice? or Alternative way of life? What are the benefit? (What's in it for me?)
Please redefine your TA. Youngsters? So that they are more ready to online channels? Is magazine a good medium? Need to justify the costing. How will it survive? Why Mr Pon Yat Ming - if he is not used as a credential?
Will it turn out to be a social advertising promoting the core message?
2. Puiz/Rocky - Supper Moment
How much do you know about the band? Do you have a deep interview with them? Have you followed them in their gigs? How do you define their music style? Folk rock? Acoustic? What music genre do they belong to? Who is their target audience? What are they like? How can you develop a concept with their participation? What is the USP? What are the limitations of an indie band? What benefit can you provide in your promotion? (What's in it for me?)
3. Ma/Wong - Laughter Yoga Club
Laughter is contagious? or Laughter is fundamental to health? Is the app a good media to engage people in the process? How? Have you thought about some social events? Like the T-Mobile Dance?
4. Siu Sheung - BYOB
Why people refuse to bring their own bags? What are the benefits they will get if they do? (What's in it for me?) How playful your idea is? What AR possibilities are out there? Why should they bother about planting trees? Do you need to tell them what they have already known? or in fact just a simple click to turn them on will do? and what will it be?
5. Ricky/Fan/Lan - HK Tramways
What is the RoA? Who is your TA? Why 食字? What is your USP? Is "slow" a counter living philosophy to develop? How do you play around with it? What are the benefits for your TA? (What's in it for me?) Why video? Why don't you use the tram itself? Tram stops? Is there any other opportunities - event so to speak, to match the tone and manner?
6. AU - No Tobacco Day
Everybody knows smoking is dangerous but how to persuade the smokers to quit smoking for only one day? What is the benefit they will get? (What's in it for me?) Will they be touched with your video? Will they see it as another threat (with those disgusting images)?
Advertising 2.0 @ HKDI seminar
Advertising 2.0 @ HKDI
2.04 Beyond a Banner-Today’s Online Advertising
Speaker: Mr. Nicholas Hong, Group Creative Director, GREY Group Hong Kong
Date: 04 March 2011 (Friday)
Time: 3.30 pm – 5.00 pm
Venue: A001 Lecture Theatre, HKDI
THE DIGITAL STORY OF THE NATIVITY
How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon.
"We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again."
"We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again."
Wednesday, 23 February 2011
Everything You Need to Know about Copywriting Was Written in 1935 - Mat...
In this video interview, Internet marketing expert Matt Bailey contends that all you need to know about writing for the Web and to get ranked in the search engines was written in 1935 by the classic volume, The Elements of Style, by Willam Strunk, Jr. and E.B. White.
Bailey gives some examples from the book that define good writing, such as:
Write with nouns and verbs instead of with adjectives and adverbs.
Avoid the use of qualifiers.
Don't overstate or overwrite.
Use orthodox spelling.
Don't use awkward adverbs.
Avoid fancy words.
Plain writing, Bailey says, will resonate with the searchers...
- Web Marketing Today
Bailey gives some examples from the book that define good writing, such as:
Write with nouns and verbs instead of with adjectives and adverbs.
Avoid the use of qualifiers.
Don't overstate or overwrite.
Use orthodox spelling.
Don't use awkward adverbs.
Avoid fancy words.
Plain writing, Bailey says, will resonate with the searchers...
- Web Marketing Today
Time Out founder: Relying on user generated content leads to shit websites
Speaking on a visit to Australia, the chairman of the global Time Out Group told Mumbrella editor Tim Burrowes:
“The key thing that sets Time Out apart from all other web sites and all other printed things is that we do information really well.
The world is full of shit websites which are all taking these silly little feeds and user generated content and the quality is very shallow.”
Elliott also predicted the day when there would be no print editions of the brand which currently publishes directly and under franchise across the world.
“The key thing that sets Time Out apart from all other web sites and all other printed things is that we do information really well.
The world is full of shit websites which are all taking these silly little feeds and user generated content and the quality is very shallow.”
Elliott also predicted the day when there would be no print editions of the brand which currently publishes directly and under franchise across the world.
人，为什么要活着？
5个平均年龄81岁的老爷爷。他们 1个重听，1个得了癌症，还有 3个患有心脏病。此片由台湾奥美胡湘云带队，泰国导演Thanonchai操刀，为了探究一个关于人为什么活着的深层次问题。是 为了思念？为了活下去？为了活更长？还是，为了离开？
篇中五位耄耋之年的老人为了他们的一个梦，准备6个月环岛13天 1139公里从北到南从黑夜到白天。
篇中五位耄耋之年的老人为了他们的一个梦，准备6个月环岛13天 1139公里从北到南从黑夜到白天。
Marketers debate the definition of engagement
It's a term every marketer knows, yet its meaning varies from person to person. We asked four marketers to give us their take on what "engagement" truly means.
The Official U.S Army Social Media Handbook
The US army recently published their official social media guidelines handbook to help soldiers and army personal understand the joys and also the security risks of using the social media space to communicate with family and friends.
The US army recently published their official social media guidelines handbook to help soldiers and army personal understand the joys and also the security risks of using the social media space to communicate with family and friends. Tuesday, 22 February 2011
Flow - audiovisual show - Ryoichi Kurokawa // Nerve + npool
Flow - audiovisual show - Ryoichi Kurokawa // Nerve + npool
** with Post-performance Meet-the-Artists Session on March 17 (Thu) !!
Book Now at orleanlaiproject for 20% discount
www.orleanlaiproject.net
** with Post-performance Meet-the-Artists Session on March 17 (Thu) !!
Book Now at orleanlaiproject for 20% discount
www.orleanlaiproject.net
HOW Design - 29 Things that All Young Designers Need to Know
HOW Design - 29 Things that All Young Designers Need to Know
To make the transition easier from design student to design professional, Doug Bartow and his id29 colleagues shared this list of 29 things they thinks new designers need to know...
To make the transition easier from design student to design professional, Doug Bartow and his id29 colleagues shared this list of 29 things they thinks new designers need to know...
Monday, 21 February 2011
Tuesday, 15 February 2011
Barbie and Ken are Together Again!
Mattel - The toy kingpin's social-media campaign asks folks to vote on whether Barbie and Ken (who split on Valentine's Day 2004) should get back together. Can you believe it? Just can't imagine how 'mo-liu' it is! Definitely not my cup of tea!
Information Session of the BCU Top-up degree programmes
BCU VC staff is going to deliver a presentation of VC (Graphic Communication) and (Moving Image) programmes to relevant HD final-year students as shown below. Some current students are invited to share their work before Q & A session.
BCU VC (Moving Image)
2:00pm in A001 on 16 Feb (Wednesday)
BCU VC (Graphic Communication)
3:15pm in A001 on 16 Feb (Wednesday)
BCU VC (Moving Image)
2:00pm in A001 on 16 Feb (Wednesday)
BCU VC (Graphic Communication)
3:15pm in A001 on 16 Feb (Wednesday)
Monday, 14 February 2011
Female Interaction
Female Interaction is a 2.5 year, DKK 4.7 mio (630,000 euro / 850,000 usd) multidisciplinary research project focusing on female interaction design for advanced electronic products, in particular on how to make these products attractive and convenient to use for females – and for the rest of the world
http://www.femaleinteraction.com/
http://www.femaleinteraction.com/
Friday, 11 February 2011
The Furnace
The Furnace is an Australian ad agency with an amazing website that not only shows off their work, but totally captures their quirky personality.
http://www.thefurnace.com.au/#
http://www.thefurnace.com.au/#
Mark & Phil
Mark & Phil provides marketing and philanthropic strategy for non-profits and socially responsible companies.
http://markandphil.com
http://markandphil.com
Hi CONTRAST
A visual study of logo marks in contrast, scale and form—for the graphic purists out there who want to see how marks appear and function when Flash effects and colors are taken away.
http://hicontrast.blogspot.com/
http://hicontrast.blogspot.com/
Hassan Rahim
Hassan Rahim is a Los Angeles-based art director, designer and researcher.
http://hassanrahim.com
http://hassanrahim.com
Fold Factory
Tap your inner folding fanatic with videos, dynamic folding templates, software tools, resources, ideas and inspiration.
http://www.foldfactory.com/index.php
http://www.foldfactory.com/index.php
Design Destroy
Chicago designer and illustrator Tom Deja rounds up vintage illustrations for fun and inspiration.
http://designstroy.tumblr.com/
http://designstroy.tumblr.com/
Aqua-Velvet
Aqua-Velvet is a visual language resource focused on graphic design, illustration and typography. AQ-V features notable classic and vintage modern works plus the work of contemporary designers and illustrators.
http://aqua-velvet.com/
http://aqua-velvet.com/
Absurd Overheard
Designer/illustrator Karen Kurycki creates delightful typographic illustrations to capture the funny, random things people say.
http://absurdoverheard.com/
http://absurdoverheard.com/
Thursday, 10 February 2011
From SMS to apps: Redefining mobile - iMediaConnection.com
"This article is about media planning using mobile technology. It is crucial for companies to offer across more devices and operating systems, and every available channel, from SMS to mobile web, tablets..."
As mobile technology evolves, brands must prepare for new channels. Find out what moves you should be making, and what companies have already taken the leap.
6 digital marketing words that must die - iMediaConnection.com
"Have a look of this article. While we might think we are very up-to-date using some of these words, we are actually very 'out'..."
The language of online advertising is littered with the debris of words that have been lost, retired, or have simply passed away. Consider these examples.
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