1. Sustainability - Beverly, Wong Yui-pang, Lei Kong-ho, Laam, Cynthia
You have mainly focused on comparing advertising media and strategies but without deep analysis of the 'why's and 'how's. You can't just say that one medium is more effective than others without supporting your argument with some empirical data. Before you have any assumptions drawing from these analysis, the proposal of joining all environmental protection bodies as a union might sound unrealistic - although there is an insight for a co-creation taking the examples from the I.T. experience. Since there are 5 members in the group, the work shown could not justify by itself.
2. Food - Cora, So KA-yan, Lam Sin-yee, Cheng Wing-hei
What is fast food culture? Why it is popular in HK? How do you define fast food? What are the differences between eating fast (even though in a dining restaurant) and eating in a fast food restaurant? The contents are quite descriptive and yet without deeper analysis, the hypothesis of a "healthy fast food" might be just an ideation, you know? The question by Lei Kong-ho is valid.
3. Consuming Passion - Augusta, Heiwa, Tina, Celine
Some useful examples to illustrate your central thinking that emotion does sell. Good to link with Maslow's hierarchy of needs in emphasising the importance of fulfilling emotional desire as a prerequisite to move onto higher aspirations and needs. But more elaboration and application of Maslow's theory expected. Let's not confuse your audience at the end with an ambiguous conclusion. In fact, yo should have a clear answer and try to rationalize your standpoint with examples.
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