Wednesday, 16 December 2009

Dec 15 - Presentation Notes

Just a brief note for info:
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1. Gender & Sexuality (ET, Alison, Jennifer)
Good analysis on the topic with well chosen advertising examples illustrating gender stereotype and your argument that sex sells despite the fact that sometimes it was used inappropriately (as in Nando's Big Burger ad). The levels of acceptance of sex appeal in different culture are useful for your conclusion. Good question at the end to trigger comments from the audience, as well as the discussion.

2. Globalization (JP, Diana, Edith)
Generally you grabbed the essence of the topic with illustrated commentary. While globalization can bring us convenience and standardization, it also brings us homogeneity and boredom. The questions at the end are worthy, and thought provoking. Might be we should consider what ET suggested about the co-existence of global and local - glocalization.

3. Public Space (Jason, MacMak, Rover)
Good analysis of the topic with reference to ambient ad, public art and political consideration. Your questions had grabbed the central argument about the acceptance and readiness of both our government and our society facing these challenges. You have aroused good discussion and feedback from the audience reinforcing that public space, if used wisely with freedom provided, can generate good public interest, inspire creativity and improve our way of life.

4. Cyber Space (FC, Dorothy, Ah So, Cindy)
Good understanding of the topic and very good examples drawn from successful advertising strategies using cyber space. You have rightly pointed out that in the generation V, everyone is an author, a publisher. Does it lead to a conclusion that "we are guests, as well as hosts"?

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