最近成個見到Cadbury個廣告，兩個小朋友係到用行眉配合d好電子的音樂係度跳舞。我覺得個ad好有attention，因為我屋企人個個都話唔知佢地做咩，但會記得。呢個ad香港個slogan係：Share the Joy開心預埋你，係個廣告度老實講真係好難睇到，點樣share，咁又有幾joyful呢？我問過唔想人都覺得個ad幾恐怖，尤其係個女仔個眼神有d俾鬼上身咁。 中國人有句說話：拋眉弄眼。當你想引誘去做一d野的時候我地會向呢d人拋眉弄眼。個ad用誇張的手法引誘at去投入Cadbury的開心世界，其實以usp而言﹐同Cadbury之前一樣，不過今次的message俾之前黎得更直接同誇張得更貼近生活。
I have a similar comment when I first saw the ad, don't know what it's about until the end. That's the great thing about it, it will hook the audience, grab their attention and make them interested to know what it's about... and eventually feel the magic with Cadbury - it's irrelevantly relevant! Thank you for dropping by Mike, we need people like you in this blog :)
3 comments:
Thanks Eddie. I think it's worthy to add AA to our favourite links :)
最近成個見到Cadbury個廣告，兩個小朋友係到用行眉配合d好電子的音樂係度跳舞。我覺得個ad好有attention，因為我屋企人個個都話唔知佢地做咩，但會記得。呢個ad香港個slogan係：Share the Joy開心預埋你，係個廣告度老實講真係好難睇到，點樣share，咁又有幾joyful呢？我問過唔想人都覺得個ad幾恐怖，尤其係個女仔個眼神有d俾鬼上身咁。
中國人有句說話：拋眉弄眼。當你想引誘去做一d野的時候我地會向呢d人拋眉弄眼。個ad用誇張的手法引誘at去投入Cadbury的開心世界，其實以usp而言﹐同Cadbury之前一樣，不過今次的message俾之前黎得更直接同誇張得更貼近生活。
Thanks,Thomas的post，真係好有用。
I have a similar comment when I first saw the ad, don't know what it's about until the end. That's the great thing about it, it will hook the audience, grab their attention and make them interested to know what it's about... and eventually feel the magic with Cadbury - it's irrelevantly relevant!
Thank you for dropping by Mike, we need people like you in this blog :)
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