Tuesday 14 July 2009

Evian Roller Babies US

The hottest viral ad !

3 comments:

Eddie Lau said...

Amazing! It conquered my attention. No matter "Live young as baby" is relevant to me or not with Evian, it won.

Hope this is not another case of "Good idea! but I forgot the brand/product."

mike said...

上marketing果時記得阿sir講過佢認為最難sell的係水的products,因為水都係一隻味(雖然依家有d話佢有唔同的味)。如果時就諗如果要sell唔同brand的水一定要係個brand的personality同個products的usp出發.
呢個ad個usp真係好有說服力,live young as baby,個execution又同個usp好配合。睇完個ad,我會係仲多礦泉水的產品中identity到佢,我覺得呢個廣告絕對成功。

Thomas Kan said...

Agreed.
I always think that technology should be used unnoticeably, this is a very good example.