"In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world. " - Tap Project
http://www.tapproject.org/
Any insight for your final project?
Everyone please post a comment to tell us what do you think is the USP of this Tap Project!
11 comments:
i think....
my role: tap project member
target audience: restaurants customer
objective: how to let people donate $$ to poor people (No tap water people)
USP:Eating in restaurants can help poor people.
Good Brian. I'd like to see more responses, who's next?
problem: people have no clean water to drink
obj : collect money to help
T.A. : restaurant
U.S.P. : UNICEF is more successful than other humanitarian organization in saving children's lives
I think the USP of Tap Project is your simple act will literally save millions of children's lives.
Good thinking, keep it going :)
problem: people need to drink clean water
objective : collect money to help
T.A. : restaurant
U.S.P. : just $1 can bring a hope to who will die as drinking dirty water
T.A.: Restaurant Customer
Design Problem:
Audience know the fact that some people in somewhere have no clean water, but this can't make them to donate actively.
(seem other donation promotion)
Objective: remind T.A. that 'water is not "free" in the earth.'
Insight:
T.A. who want a glass of water should need the restaurant supply.(seem those child need others' help to have clean water)
Project : Tap Project
Problem : Richly country's people not value clean water because they no need to pay the cost.
However, poor country's people haven't clean water to drink.
T.A. : Rich man
Objective : How can I let the rich man willing to donate ?
U.S.P. : Let your meals to be more meaningful. When you eat, you can help people also. It is so easy.
Project:Tap Project
T.A.:-high level of consumption
-restaurant customers
U.S.P.:This project can easy to remind the public that they have clean water easily but not everywhere in the world. (Make use of sympathy?!)
OBJECTIVE: making people donate money softly and easily in order to obtain more money.
TARGET AUDIENCE: restaurants and customers.
PROBLEM: donate money in the street is inconvenient which make people not willing to donate money.therefore,less money can be obtained.
USP: it is relax after a meal and is convenient to donate money since there is change after the bill.
USP, drink for others
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