Why marketers need to target women online
It is international Women’s Day and what better day to talk about how to target this avid consumer online. According to a Publicis Groupe survey, 88 per cent of the household disposable income is controlled by the lady of the house and advertisers are beginning to notice that the internet is becoming another place where they can reach women. According to web measurement firm Media Metrix, women represent 48% of all internet users, with studies by Jupiter Communications, NFO Interactive, and NetSmart America all predicting the number of women will soon surpass the number of men online. There are now 86% of women using social networks, a 48% increase over 2008, according to a new study from SheSpeaks.
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