MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box

In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing. But memorable marketing that also emphasises a product’s point of difference… that’s thinking outside the box (or ‘in the box’, as the case may be).
- Anthillonline.com