61382A: April 2010

Friday, 30 April 2010

How people really watch television

If you want to do a little reading, click here for the special report on television - the lazy medium, from the Economist.

低碳．空想100作品徵集

無年齡、無界別、作品形式不限，只需以「 THINK．CARBON FREE!」為題，《低碳．空想》誠邀大家一起自由空想，分享對低碳生活的創意聯想。由一句說話、一張snapshot、一幅圖像、以至一個產品概念，發揮減碳奇想，為低碳生活添上無限色彩。

低碳，今天由空想開始！

More information here

The power of words

Words, they can do anything... but IMO, the animation is disappointing...

Thursday, 29 April 2010

Tummy Loving Care

Remember what we talked about USP? If you don't have it, create one - as shown in this TLC, magic?

We care because our name's on it

How do you sell bread? or taste? No, you don't, you sell the image instead, the image of a quality bread.

Whatever you do, do more!

With Lucozade, you are told not to 'just do it', but to 'do more'!

Never Knowingly Undersold

Good song, good story, shouldn't be difficult to get the key message.

The new trend driving business on Facebook

Yahoo! says personalisation is the key | News | Marketing Week

Yahoo! says personalisation is the key News Marketing Week

Magistral - "Snowman" - Grey Group Argentina

Cold, cold heart…A Snowman’s lost love makes for a tear jerker detergent commercial. But, what's the benefit? Not to mention the jerky animation...

Watch

Wednesday, 28 April 2010

The Marlboro Man - The perfect campaign

How do you sell a cigarette? or taste? See what marlboro had done.

Tuesday, 27 April 2010

http://www.reportsomeone.com.hk/

舉報你的朋友吧!

下面是實例

Modernizing the ‘Kodak Moment’ as Social Sharing

A new campaign for Kodak emphasizes the sharing of photos, highlighting their emotional impact in an age of social media, e-mail and other technologies. Read More

Monday, 26 April 2010

Five years after video No. 1, five ways YouTube has impacted media

LONDON - Five years ago today, a 19-second video posted online by Jawed Karim paved the way for a new video viewing landscape.

In recognition of Karim's seminal moment, Brand Republic highlights five ways in which YouTube has impacted the media world: Read more

Thursday, 22 April 2010

Celebrating 'On Language' - Grids - SPD.ORG - Grids

In late 2005, The New York Times Magazine's On Language column, a weekly reflection on current usage of the English language (traditionally written, since 1979, by William Safire), took a new visual turn. Instead of simply typesetting the headline each week in standard fashion, then-Art Director Arem Duplessis (who is now the Design Director) saw an opportunity to create something more; a forum for typographic play. He proposed that a different artist, designer or illustrator interpret that headline every week instead.

Five years and well over two hundred contributors later, the On Language column has become a showcase for contemporary typography. The New York Times Magazine is proud to announce an exhibition of these works: Curated over the years by Kristina DiMatteo, Gail Bichler, Leo Jung,Hilary Greenbaum, Cathy Gilmore-Barnes, Aviva Michaelov and Robert Vargas, the show includes contributions from Ed Fella, Marian Bantjes, Tauba Auerbach, James Victore, Karel Martens, Alex Trochut, Kevin Lyons and many, many more.

Celebrating 'On Language' - Grids - SPD.ORG - Grids

Sunday, 18 April 2010

coke

Saturday, 17 April 2010

國泰

我真係好鬼鍾意依個廣告~

life

不知道你看到的是什麼?

Friday, 16 April 2010

Look around

Look around from kokooma on Vimeo.

Thursday, 15 April 2010

TED

http://www.ted.com/translate/languages/chi_hant

TED大會誕生於1984年，其發起人是里查德·沃曼（Richard Saul Wurman）。TED是一個縮寫，它代表技術（technology），娛樂（entertainment）與設計（design）。2002年起，Chris Anderson接管TED大會。他創立了種子基金會（The Sapling Foundation），TED大會的運行就是由這一非盈利機構做的，每一年的三月在美國彙集眾多科學家、設計師、文學家、音樂家等領域的傑出人物，在TED大會上分享他們關於技術、社會、人的思考和探索。事實上，教育、發展、文化、商業、藝術等等話題也經常出現。