Wednesday, 30 September 2009
'Bien dans ma peau'
'Bien dans ma peau' from Carmen Arrabal on Vimeo.
‘Bien dans ma peau’ deals with the stereotypes of feminine representation in advertising and with its influence on the relationship of women with their bodies.
Tuesday, 29 September 2009
Little World
3. Little World from Kevin Cannon on Vimeo.
Mobile phones are very task based. They focus on what we want to do, not who we want to contact. What would happen if you put people at the centre of an interface? Here we explored such an interface and see how concepts like grouping, messaging and adding friends might work.
Staying connected
2. Staying Connected from Kevin Cannon on Vimeo.
People treat their phones as disposable. How can we make people have a more emotional connection with their phone so that they value it more, and therefore make a brand more desirable and less throw-away or disposable.
Mobile Playfulness
1. Mobile Playfulness from Kevin Cannon on Vimeo.
Video about how to incorporate playfulness into the UI of phones. We think that people naturally play and fiddle with things and that we can incorporate that into the UI naturally and passively rather than as active lay like games.
Monday, 28 September 2009
Unconventional way of using the product to promote
What would u do unconventionally with a magnifier?
"Our most powerful magnifier yet. Please use responsibly."
Shifting from paradigm with creative thinking to deal with the print ad project? one more example to think outside the box.
Ask 101 ways to use something if you look for special idea.
Unconventional visualization
More Pollution vs Less Life
See how this execution tells the counterpart relationship against each other in Pollution and Life. The amount of air remain unchanged in either air bag, what is your choice? Unconventional approach of visualization works well to grab your interest. Isn't it?
Sex and Electronics Part 1: Women and Smart Design
by Linda Tischler
In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.
Hunter vs. Gatherer: Gender Differences on the Mind
by Whitney Hopkins
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...
How companies can woo women with design
by Agnete Enga
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
Read more...
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
Read more...
Femme Den's Five Tenets of Designing for Women
By: Kate Rockwood
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
Read more...
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
Read more...
Gender and Design
Here's a good resource fo our study of the topic. This link will also be posted on our Flickr group.
“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”
Check it out at Femme Den
“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”
Check it out at Femme Den
Sunday, 27 September 2009
Kseniya Simonova - Sand Animation (Україна має талант / Ukraine's Got Talent)
Thanks to FC who posted this wonderful paint on glass performance to Facebook, and I posted it here for sharing. Ukraine has definitely got talent!
Saturday, 26 September 2009
How would u present the Macnook Air if u were Steve Jobs
http://www.youtube.com/watch?v=Z0jIpSCndtw
Incredible way he presented...
Friday, 25 September 2009
Information overload
Too many emails, texts and tweets can lead to rising anxiety, lower intelligence – and a generation of BlackBerry orphans. Paul Hemp reports in The Guardian.
“With the information floodgates open, content rushes at us in countless formats: text messages and tweets on our mobile phones. Facebook friend alerts and voicemail on our BlackBerrys. Instant messages and direct-marketing sales pitches (no longer limited by the cost of postage) on our desktop computers. Not to mention the ultimate killer app: email. (I, for one, have nearly expired during futile efforts to keep up with it.)
Meanwhile, we are drawn toward information that in the past didn’t exist or that we didn’t have access to but, now that it’s available, we dare not ignore. Online research reports and industry data. Blogs written by colleagues or by executives at rival companies. Wikis and discussion forums on topics we’re following. The corporate intranet. The latest banal musings of friends in our social networks.
Researchers now say that the stress of not being able to process information as fast as it arrives – combined with the personal and social expectation that, say, you will answer every email – can deplete and demoralise you.”
Real full story
“With the information floodgates open, content rushes at us in countless formats: text messages and tweets on our mobile phones. Facebook friend alerts and voicemail on our BlackBerrys. Instant messages and direct-marketing sales pitches (no longer limited by the cost of postage) on our desktop computers. Not to mention the ultimate killer app: email. (I, for one, have nearly expired during futile efforts to keep up with it.)
Meanwhile, we are drawn toward information that in the past didn’t exist or that we didn’t have access to but, now that it’s available, we dare not ignore. Online research reports and industry data. Blogs written by colleagues or by executives at rival companies. Wikis and discussion forums on topics we’re following. The corporate intranet. The latest banal musings of friends in our social networks.
Researchers now say that the stress of not being able to process information as fast as it arrives – combined with the personal and social expectation that, say, you will answer every email – can deplete and demoralise you.”
Real full story
ynot23
Creativity comes from need. Our need to do something drives us to create. An umbrella for couples - Why Not?
ynot20
Creativity is no big deal. Just look at the mundane thing and you will know it is around us. Why not?
Thursday, 24 September 2009
Topshop Video Podcast Issue 56 - Christopher Kane for Topshop
This one is of reference to the topic of Gender and sexuality.
Cadbury Gorilla In The Air Tonight Phil Collins
Just in case you didn't get the drumming bit, here's a reference.
Lily Allen Does the Cadbury Eyebrows | The Sunday Night Project | Channel 4
Remember Cadbury's 'Eyebrow' ad? You might like this one too.
Wednesday, 23 September 2009
Things that I have learned in my life so far
Take a look at this website by Stefan Sagmeister, very stimulating and could be a worthy manifesto for you to take on your design journey.
Tuesday, 22 September 2009
Sharing from the London Trip
I will have a week of sharing for the observation with notes gained from the London Trip in early this semester.
A group in Flickr is set up and welcome everybody to pay a visit.
Topics included but not limited to:
>Social Responsibility in London
>Ask for Money Ad in Tate Modern
>Andy Warhol on the steak house
>Super Contemporary
>Social Responsibility in Southwark
>Underground Ad
>Javier Mariscal Part 1 & 2
CLICK HERE to SEE
LONDON SHARING by Eddie
See you there!
Saturday, 19 September 2009
Daily Exercise
Daily Exercise. The best prescription for healthier life.
Daily Exercise makes your skin glow naturally.
Daily Exercise provides fast relief from all pain.
It is Thai's Adv, interesting examples for "Let's Do Some Good" to raise the social awareness.
Friday, 18 September 2009
Creative Thinking Club on flickr
I have created a flickr group CTClub@382Acrossover394 for discussion on Creative Thinking. Just started a post on Paradigm Shift, go and check it out and don't forget to leave some messages there.
BMW Commercial 001 "Star"
I have posted the BMW Commercial series which I showed you in the A&C class. See for yourself how advertising works with the magic system to transfer or even construct meaning, particularly pay attention to the notions of signs, stereotypes, institutions, ideologies, text, myths, marginalization...
Post your thoughts here or to the flickr group AC@Digital RVJ for sharing.
Try to make some senses of it!
Post your thoughts here or to the flickr group AC@Digital RVJ for sharing.
Try to make some senses of it!
Paradigm Shift - Learning with Fun
Who says students need to sit properly in class?Who says teacher needs to stand in front of the students?
Who says you can't sit on the floor?
Who says you should turn on the lights when teaching?
Who says students should keep silent?
Who says you shouldn't eat in class?
I say "Rules are made to be broken"!!!
Photos from the creativity Thinking class of 61382A/1B
Watch them here
Wednesday, 16 September 2009
Funny commercial: beauty is nothing without brains
Simple idea, brilliant!
Coincidently, I have posted some elaborations on a similar line, remember the series of posts starting with the line "Packaging is nothing if the content is empty?", i.e. "packaging is nothing without content" that's insightful really - with a bit of hindsight :)
[HD] Sing-along -Life's for sharing
Another viral for T-Mobile, see what new form advertising has taken to grab the audience, what an A.I.R.
Monday, 14 September 2009
IFAW Germany "Amazing Jumbo Elephant Landing" - PSA 2009
Watch this, exaggeration again, and mind the slogan.
Effective Job Interviewing From Both Sides of the Desk
For those of you heading for a job interview, check out this SlideShare Presentation:
Saturday, 12 September 2009
Wrangler: Stop Thinking
Don't listen to your brain
A new spot for Wrangler from Fred & Farid advises against over thinking.
Friday, 11 September 2009
Emergency Preparedness - World Upside Down
“What if a disaster was to strike without warning?” warns a chilling voiceover. “What if life as you know it was completely turned on its head?
“Before disaster turns your family’s world upside down, its up to you to be ready.”
Thursday, 10 September 2009
Wednesday, 9 September 2009
Tuesday, 8 September 2009
Consumerism! The Musical
The Musical is a satire and celebration of the culture we live in. A new short from Whitestone Motion Pictures.
Sunday, 6 September 2009
Saturday, 5 September 2009
The Architect of Experience
“Everything is moving toward service design. Design is becoming more intangible, less about product and more about the experience of the product..." - Peter Fossick
Friday, 4 September 2009
5 Top Tips to create engaging content
Want to know how T-Mobile achieved considerable success in creating engaging content that consumers have been keen to pass on and talk about with friends?
By Jeremy Corenbloom, Advertising & Sponsorship Manager, Brand & Communications, T-Mobile (UK) Limited.
Tuesday, 1 September 2009
Twisted Kate, Sticky Moss
Kate Moss spearheads new green living charity campaign.
To read more click here.
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