Wednesday, 30 September 2009
'Bien dans ma peau'
'Bien dans ma peau' from Carmen Arrabal on Vimeo.
‘Bien dans ma peau’ deals with the stereotypes of feminine representation in advertising and with its influence on the relationship of women with their bodies.
Tuesday, 29 September 2009
Little World
3. Little World from Kevin Cannon on Vimeo.
Mobile phones are very task based. They focus on what we want to do, not who we want to contact. What would happen if you put people at the centre of an interface? Here we explored such an interface and see how concepts like grouping, messaging and adding friends might work.
Staying connected
2. Staying Connected from Kevin Cannon on Vimeo.
People treat their phones as disposable. How can we make people have a more emotional connection with their phone so that they value it more, and therefore make a brand more desirable and less throw-away or disposable.
Mobile Playfulness
1. Mobile Playfulness from Kevin Cannon on Vimeo.
Video about how to incorporate playfulness into the UI of phones. We think that people naturally play and fiddle with things and that we can incorporate that into the UI naturally and passively rather than as active lay like games.
Monday, 28 September 2009
Unconventional way of using the product to promote
What would u do unconventionally with a magnifier?
"Our most powerful magnifier yet. Please use responsibly."
Shifting from paradigm with creative thinking to deal with the print ad project? one more example to think outside the box.
Ask 101 ways to use something if you look for special idea.
Unconventional visualization
More Pollution vs Less Life
See how this execution tells the counterpart relationship against each other in Pollution and Life. The amount of air remain unchanged in either air bag, what is your choice? Unconventional approach of visualization works well to grab your interest. Isn't it?
Sex and Electronics Part 1: Women and Smart Design
by Linda Tischler
In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.
Hunter vs. Gatherer: Gender Differences on the Mind
by Whitney Hopkins
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper–to the way we think, the way we act, and to our primitive desires.
Read more ...
How companies can woo women with design
by Agnete Enga
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
Read more...
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
Read more...
Femme Den's Five Tenets of Designing for Women
By: Kate Rockwood
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
Read more...
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?...
Read more...
Gender and Design
Here's a good resource fo our study of the topic. This link will also be posted on our Flickr group.
“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”
Check it out at Femme Den
“The Femme Den started as an underground collective of international women searching for answers in a world that was not designed for us. We’ve now grown to a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender.
Armed with our unique toolkit of know-how and fresh design methods, we create products that make a positive impact on people’s lives, particularly women’s. We bring our knowledge to life in the products we design–from the kitchen to the ski slopes to the emergency room.”
Check it out at Femme Den
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