The story of snacks? What do you think. Zita/Amy?
Wednesday, 29 April 2009
idea sharing
This was one of my presented ideas from the new 'protect the earth' project.Didn't received a good respond though, hahaha.
Yes, I know in term of AIR, this idea SUCKS. But I think it got potential to be less suck just with YOUR helps here =]
PS: If you believe your 'stupid' ideas got any potential to be a WOW one, even they got banned harshly or called as garbage! Just have little faith, post it here, do a little sharing! Who knows what will happen next, right?
It's not a movie, or is it?
It draws on our experience. So it is relevant to you when it says, "Isn't it time someone called cut?"
Any insight for Gigi? and others?
Any insight for Gigi? and others?
Tuesday, 28 April 2009
Exaggeration
Again, product benefit instantly explained, though largely exaggerated.
Any insight for the Snack Story group? and others?
Any insight for the Snack Story group? and others?
Response
These ads response to our need of a high quality printer. The result is stunning! Product benefit instantly explained, without a word!
Any insight for the XTC or LUSH group?
Any insight for the XTC or LUSH group?
Interest
This ad surely hooks you, you'll be interested to know what's it all about, and you'd never know until the end.
Note to Thomas' group
Tomorrow (29/4)'s meeting will be postphoned due to course meeting. Meet me on Thursday (30/4) morning from 9:30 am in room 351A. Bring in everything and we need to sort it out for execution. See you then!
《傳媒文化 vs 社會責任》座談會
Professionals from the media industry to discuss the "Social Responsibility" issue on this Wednesday,29 April.
Date: 29 April (Wed)
Time: 3:00pm-5:30pm (Pls ask students to be there 15 min before the event starts)
Venue: KT Hall
嘉賓簡介：
1. 想飛傳播主席劉倩怡—資深電台電視主持、出過一本散文集《倩解人意》；搞過免費刊物《飛紙仔》；07年創辦非弁利傳播機構「想飛傳播」
2. 青春電影導演葉念琛—香港著名影評人、編劇、導演及專欄作家，作品包括《獨家試愛》、《十分愛》、《我的最愛》及最
新作品《保持愛你》。曾獲提名第二十六屆香港電影金像獎最佳新晉導演殊榮。
3. 資深輔導師黃茵—她是ICC LTD. (姻美輔導中心)的創辦人；她更是不同跨國企業培訓的專業導師；亦同時為好多學校、家長作學生或親子輔導工作。
4. 資深廣告人譚麗轉—現為CandyFoon Infinity同想飛傳播董事。譚女士擁有二十多年行銷傳播企業的製作和營運管理經驗。她因從事平面設計而涉足印刷業；亦曾經係奧美廣告公司工作多年，主管創作服務部。
BE THERE!
Date: 29 April (Wed)
Time: 3:00pm-5:30pm (Pls ask students to be there 15 min before the event starts)
Venue: KT Hall
嘉賓簡介：
1. 想飛傳播主席劉倩怡—資深電台電視主持、出過一本散文集《倩解人意》；搞過免費刊物《飛紙仔》；07年創辦非弁利傳播機構「想飛傳播」
2. 青春電影導演葉念琛—香港著名影評人、編劇、導演及專欄作家，作品包括《獨家試愛》、《十分愛》、《我的最愛》及最
新作品《保持愛你》。曾獲提名第二十六屆香港電影金像獎最佳新晉導演殊榮。
3. 資深輔導師黃茵—她是ICC LTD. (姻美輔導中心)的創辦人；她更是不同跨國企業培訓的專業導師；亦同時為好多學校、家長作學生或親子輔導工作。
4. 資深廣告人譚麗轉—現為CandyFoon Infinity同想飛傳播董事。譚女士擁有二十多年行銷傳播企業的製作和營運管理經驗。她因從事平面設計而涉足印刷業；亦曾經係奧美廣告公司工作多年，主管創作服務部。
BE THERE!
Monday, 27 April 2009
A BIG little thing
Sometime being BIG wasn't the only way to catch attention! See how small works!!!
Notes to my tutorial group
You really need to work full speed from now. Talking about day and night non-stop for ultimate output to finish all your executions in different media. No kidding!
XTC
Don't locked up by the idea whether it's about taste or about 150 flavours, it's useless if you cannot push it further, with copywriting in particular, or with a convincing and appealing visual. I hate to say this but I think you have not pushed it strongly. Forget about the palette. It's just boring. Don't be too rational, because you can't 'calculate' idea. Creativity needs a push with intuition, wild thought and risk taking. Try something else. Think oppositive, ask what if questions.
Chinese chess
Concentrate on your big idea please - reminding people in every aspect of their daily lives. Be brave and explore any possible execution along this line.
Books
Books can be useful. How useful? When useful? Where useful? Useful for who? Useful for what?
Snacks
our big idea is 'see what we can do with 'snack'. Then show us what you can do with it!
HK night parade
looking good. Please refine and modify as discussed. Need add more CNY and local features, brighter colors, chinese chracters, shop signs, calligraphy, etc...
Gigi
Step away and think different. The 'reverse' idea is just a quick thought by intuition. You don't need to follow if it has no spark on you. Try starting off with a different media to see what you'll be up to. Never say no (idea)!
Sunday, 26 April 2009
Talking Wall
Another interactive OOH for reference. This one is simpler, but serve the purpose.
http://www.youtube.com/watch?v=LpEnzv4b9v0&feature=player_embedded
http://www.youtube.com/watch?v=LpEnzv4b9v0&feature=player_embedded
Saturday, 25 April 2009
The interactive wall "Big Shadow" project by Microsoft Japan
In Japan it's not unusual to come across outdoor street events promoting one brand or another. However, about a year ago, Microsoft Japan caused a bit of a sensation when it initiated the "Big Shadow" project in the Shibuya area of Tokyo. Shibuya is a part of town that's especially popular amongst people 15-35—ideal targets for the product spotlighted at the event, theBlue Dragon video game for the XBox 360.
In the game, the main character has control of a giant shadow that is able to fight and defeat enemies. To give people a sense of the game, Microsoft projected enormous shadow creatures on the wall of a building in a high traffic area, and passers by were invited to use their own shadows to interact with them. Simultaneously, Microsoft made it possible for people to access and control projected shadows from their computers at home—all in real time.
The event and website were awarded a gold medal in the interactive campaign category of the Tokyo Interactive Ad Awards.
Friday, 24 April 2009
Whiteboard animation
This is the whiteboard animation I talked about in my tutorial today. Of great reference for Wingo.
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