Another form of A.I.R.

I did some reading today while background tasking the dragon boat race on TV.  It's about the story of the men who made the adverts that changed our lives.  I came across a line: "... an advertisement worked only if it was noticed, digested and remembered." 

The concept is very simple and it can be applied in circumstances like communicating ideas or expressing viewpoints.  How to get noticed by your audience?  Do they understand or can they digest your information?  Will they remember what you have said?  If there is a no in any of these three questions, you are probably wasting your (and their) time.

Got it!  It's really a different way of saying A.I.R.  So however well you were doing with your design or your "speech", A.I.R. is the only benchmark.

Expression

I received the EE report of our new HD programme (61394) yesterday and was delighted to find these words, "In a commercial world, to be able to express and communicate an idea is almost as important as the idea itself." - Totally agree.  

I don't know how students would react to her words but the fact that most students these days are so reluctant to speak up and when they do speak, they usually end up with long and clumsy words boring the audience if not confusing them.   Whether they think visual communication should be self explained or selling their ideas is a cheap way to get things across - or they are just simply uncomfortable to express their points of view (in front of others)?  My guess is the lack of self confidence.  Prove me I'm wrong!

Elevator Pitch

I was taking to my colleague today about a recent concern about how our graduating students should perform in the graduation show, particularly when being asked to present their designs in front of visiting guests.  These two words pop up in my mind.  Yes the "Elevator Pitch", meaning you have to tell your idea (or main concept) of your design in a succinct and compelling way to impress your audience, within the time you'll normally have in an elevator ride, say 30 seconds.  Sound cool huh?  It is essential for everyone to remember and take that into action.  So, it's time to think about your keywords and key sentences, straight to the point, now can you tell me your design concept or big idea using an "Elevator Pitch"?

Give it a try if you dare!

Act now

...and this!

Cheat now

Watch this Act Now! spoof .

Mattessons 'Hunger Drums' advert

The new advertising campaign targeting mothers, hunters and providers for the families, is centred around her ‘Primal Urge’ to feed the family a hunger busting meat meal. 

Greenpeace launch logo competition to rebrand BP

Are BP’s social media efforts wasted?

Starbucks: Social Media Superstar (via brandchannel)

Starbucks: Social Media Superstar (via brandchannel)

World Cup

The Evolution of the World Cup Ball

Advertisers will always turn to Facebook – despite all that privacy stuff

Advertisers will always turn to Facebook – despite all that privacy stuff

Facebook Fans to Pick Next Face of Levi’s

Facebook Fans to Pick Next Face of Levi’s

Levi’s is holding a video contest on Facebook to find the first online “face and voice” of Levi’s womenswear, who will be known simply as “Levi’s Girl.”

What is An Experimental Book?

What is An Experimental Book?

"Open Book: An International Survey of Experimental Books" at the University Galleries at Eastern Michigan University. The exhibition investigates the role of the book in the contemporary art world. The curators have expanded on the traditional definition of a book, which they define loosely as a vehicle for information that is organized into "sections." The exhibition includes unique traditional books, altered books, sculptural books, digital books, and installation, photography, and performance-based books.

 

Salty - Mask

Knorr SideKicks Side Dishes Funny Commercial Low Sodium

Knorr Sidekicks Salty Dating commercial

Don't Rely on Cupid Video ad

Don't Rely on Cupid Video ad

How to walk on water: A new form of subliminal advertising?

How to walk on water: A new form of subliminal advertising?

A new approach that seems to be gaining popularity is embedding your product within a short film that, on face value, is documenting something entirely different.

從未嘗試過的廣告行銷方案

http://www.longxiawards.org.cn/winners2009/

幾過癮的設計~

‘There’s Nothing like Australia’

TOURISM AUSTRALIA TURNS TO SONG FOR GLOBAL CAMPAIGN Tourism Australia has launched the second phase of its international advertising campaign ‘There’s Nothing like Australia’ and is using song to promote the country overseas. The 90-second film is based on the experiences of Australians who submitted their favourite locations to the nothinglikeaustralia.com website. To view the ad click here