Why marketers need to target women online
It is international Women’s Day and what better day to talk about how to target this avid consumer online. According to a Publicis Groupe survey, 88 per cent of the household disposable income is controlled by the lady of the house and advertisers are beginning to notice that the internet is becoming another place where they can reach women. According to web measurement firm Media Metrix, women represent 48% of all internet users, with studies by Jupiter Communications, NFO Interactive, and NetSmart America all predicting the number of women will soon surpass the number of men online. There are now 86% of women using social networks, a 48% increase over 2008, according to a new study from SheSpeaks.
Tuesday, 9 March 2010
Best Commercial Ever - Que Sera Sera (Disabled children from Thailand)
redirected from our flickr group...
DrinkaZine品茶農油畫廣告 - 製作過程
I'm more interested in the demonstration of painting the protrait than the ad itself.
Monday, 8 March 2010
Embrace Life - always wear your seat belt
We talked about this ad in the class. Would like to post it here for interest.
Wednesday, 3 March 2010
Ads shown in my PoA class today... con't
I have deliberately put them in random order, so try to figure out which is which?
Ads shown in my PoA class today
Here are some of the examples about the tactics of the persuasion principles we mentioned today.
Tuesday, 2 March 2010
More... VanGogh
"I saw the failure of a genius. I saw the final years ofVincent Van Gogh. I saw Frenchmen underestimating
me. I saw a master die in poverty. I saw a remorseful
Europe. I saw millionaires shouting my name at
auctions. I saw a new home. I saw adults teaching, I
saw children learn. I saw a young building become
Brazil’s most visited museum. But, having seen all this,
there’s one thing I haven’t seen yet: you. Come. I wish
to see you."
More... Renoir
"I saw paint turn into Impressionism. I saw Renoirpainting me. I saw the disappointed banker who
ordered me. I saw his disregard while throwing me into
a dusty room. I saw years go by. I saw Europe finally
acknowledge my value. I saw Brazil embrace me. I
saw a new home. I saw that same home turn into the
country’s most visited museum. But, having seen all
that, there’s one thing I haven’t seen yet: you. Come. I
wish to see you."
More... Rembrandt
"I saw a photographer before photography was invented.I saw Rembrandt. I saw his brush strokes shaping me.
I saw the beginning of a new era. I saw Baroque, I saw
Impressionism, I saw Realism. I saw Europe. I saw the
world. I saw Brazil. I saw a museum flourish. I saw the
dream of a man become the biggest museum in Latin
America. But, after seeing all that, there’s one thing I
haven’t seen yet: you. Come. I wish to see you."
Key visuals used in my DA class today
Here are a list of the questions to answer while decoding the ads.- Explore the significance of the use of different typographical devices (such as font, point size and typestyle) in this advertisement.
- Explore the use of light and colour as a communicative code in the text.
- Examine the representation of the male figure in terms of significance (denotation, connotation, myth, ideology).
- Who do you think is the audience for this text?
- Identify and briefly explain icons, indexes and symbols within this text:
- What does the garden and its contents communicate about the woman’s identity?
Monday, 1 March 2010
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